Email & SMS Specialist

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an Email & SMS Specialist based in Canada.** As an Email & SMS Specialist, you will manage the complete lifecycle of email and SMS marketing campaigns, from planning and creative development to deployment and performance analysis. You will play a key role in driving customer engagement, strengthening brand loyalty, and supporting e-commerce revenue through targeted, data-driven communications. Working closely with marketing, creative, merchandising, and CRM teams, you will develop compelling campaigns that deliver the right message to the right audience. You will use audience segmentation, A/B testing, and performance insights to continuously improve campaign effectiveness. This role also offers the opportunity to integrate generative AI and automation into marketing workflows, helping the team scale efficiently during high-volume periods. If you enjoy taking ownership, experimenting with new technologies, and delivering measurable results in a fast-paced environment, this opportunity offers an exciting platform to grow your expertise. ### Accountabilities: - Manage the end-to-end creation and execution of email and SMS campaigns, including template development, image slicing, creative placement, audience selection, quality assurance, and deployment. - Build and maintain monthly campaign calendars, coordinating promotional activities and content schedules to support marketing objectives and maximize customer engagement. - Collaborate closely with brand marketing, creative, merchandising, partnerships, and CRM teams to ensure campaigns are aligned with brand guidelines, commercial priorities, and delivery timelines. - Oversee daily campaign quality assurance, verifying content accuracy, links, formatting, audience targeting, and overall readiness before deployment. - Monitor, analyze, and report on key performance indicators, including open rates, click-through rates, conversions, and other relevant engagement metrics. - Design, execute, and evaluate A/B tests across subject lines, messaging, creative assets, and send times to identify opportunities for continuous optimization. - Apply generative AI tools and platform-based AI features to improve campaign workflows, including copywriting, audience segmentation, quality assurance, and performance reporting. - Explore and pilot new AI-powered solutions and automation processes to increase efficiency, particularly during peak campaign periods, while preserving brand voice and maintaining appropriate human oversight. - Partner with analytics and CRM specialists to strengthen audience segmentation, leverage customer insights, and develop more relevant, personalized marketing communications. - Ensure compliance with applicable email and SMS marketing regulations, including CAN-SPAM, CASL, and GDPR, as relevant to campaign audiences and jurisdictions. - Stay informed about emerging email and SMS marketing trends, technologies, and best practices, recommending process improvements that enhance campaign quality and operational efficiency. - Take ownership of campaign performance and reporting, using data-driven insights to make recommendations and improve marketing effectiveness. ## Requirements: - Hold a bachelor's degree or possess equivalent relevant qualifications or professional experience. - Have 1–3 years of hands-on email marketing experience, including campaign execution, content development, testing, and performance monitoring. - Demonstrate practical experience using generative AI tools or AI-powered features within email and SMS marketing platforms to improve productivity, streamline workflows, or enhance campaign results. - Possess a strong analytical mindset, with the ability to interpret campaign metrics, identify performance trends, and translate data into actionable recommendations. - Understand email marketing compliance requirements, including CAN-SPAM, CASL, and GDPR, and their application to relevant campaigns and audiences. - Demonstrate exceptional attention to detail and the ability to manage multiple campaigns, competing priorities, and tight deadlines in a fast-paced environment. - Have strong written communication and collaboration skills, with the ability to work effectively across marketing, creative, merchandising, and analytics teams. - Show initiative, curiosity, and a willingness to experiment with new marketing tools and approaches while applying sound judgment to protect brand voice, content quality, and customer experience. - Experience with platforms and tools such as Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva is considered an asset. - Knowledge of HTML and CSS for email development is an advantage. - Previous experience in retail or e-commerce marketing is preferred. - A genuine interest in the culinary industry and an appreciation for food, cooking, and lifestyle brands would be beneficial. - Be comfortable working independently in a remote environment, taking ownership of projects from planning through execution and reporting. ## Benefits: - **Remote work:** Work remotely from Canada, with flexibility to manage your responsibilities in a distributed team environment. - **Comprehensive healthcare coverage:** Access to medical, dental, and vision benefits. - **Retirement savings:** RRSP matching to support long-term financial planning. - **Paid time off:** Access to paid leave policies that support work-life balance and personal well-being. - **Supplemental benefits:** A variety of additional benefit options to support individual needs. - **Employee discounts:** Enjoy discounts across a portfolio of brands. - **Professional development:** Build expertise in AI-driven marketing, advanced audience segmentation, campaign optimization, and modern email and SMS platforms. - **End-to-end ownership:** Take responsibility for campaigns from planning and creative execution through deployment and performance analysis. - **Cross-functional collaboration:** Work closely with marketing, CRM, analytics, creative, and merchandising teams on campaigns with a direct impact on customer engagement and revenue. - **Innovation and experimentation:** Explore emerging AI tools and automation opportunities while contributing to continuous process improvement. - **Measurable business impact:** Use data-driven marketing strategies to influence campaign performance, customer relationships, and e-commerce results.