EMEA Channel Marketing Manager

Job description

Role Overview Location: Remote, England. The EMEA Channel Marketing Manager is responsible for driving partner-led demand and pipeline growth across the region by deeply understanding the local channel ecosystem and activating the right partners through targeted programmes, communications, content, and events. This role sits at the intersection of Marketing, Sales, and the Partner Organisation, working closely with regional sales leadership on shared goals and outcomes. The ideal candidate understands how different partner types go to market, knows how to enable partners to generate demand on our behalf, and brings strong regional execution discipline. This is a high-impact, hands-on individual contributor role for someone who takes commercial ownership of regional outcomes, thinks strategically, and knows how to turn strategy into action. The role requires frequent travel across EMEA to engage partners, attend industry events, and support field activity. Key Responsibilities Channel & Ecosystem Expertise - Develop and maintain deep expertise in the EMEA channel ecosystem, with particular focus on the UK market - one of the most competitive VAR and MSP markets in the region, as well as key markets across Western and Northern Europe. - Understand the business models, customer segments, buying motions, and go-to-market approaches of partner types including: ◦ Value-Added Resellers (VARs) ◦ Systems Integrators ◦ Managed Service Providers (MSPs) ◦ Distributors (including key UK distributors such as Exertis, TD SYNNEX, and Ingram Micro) ◦ AV Integrators and AV Manufacturers - Act as the regional authority on how partners influence, generate, and close demand across EMEA. Partner Demand Enablement - Ensure partners are equipped with the right content, messaging, and tools to drive demand on our behalf. - Localise and activate global partner campaigns for EMEA relevance and impact. - Develop and deliver partner enablement assets including campaign-in-a-box toolkits, partner-type-specific value propositions, and content aligned to regional customer use cases. - Drive partner adoption of marketing programmes, tracking engagement and optimising based on performance data. - Plan, activate, and optimise regional MDF investments in close collaboration with Sales, with clear accountability for outcomes. Sales Alignment & Regional Planning - Align channel marketing plans directly to regional sales priorities, focus areas, and growth targets. - Participate in regional sales planning, QBRs, and cadence meetings as the channel marketing lead. - Ensure tight coordination between partner-led activities and direct sales motions to avoid conflict and maximise pipeline contribution. Partner Communications - Own EMEA partner communications - ensuring clarity, consistency, and regional relevance across all touchpoints. - Develop and manage regional partner newsletters, programme announcements, and campaign communications. - Ensure global updates, product launches, and programme changes are effectively translated into regional context and landed with partners in a timely way. Events & Field Activation - Own EMEA partner communications - ensuring clarity, consistency, and regional relevance across all touchpoints. - Develop and manage regional partner newsletters, programme announcements, and campaign communications. - Ensure global updates, product launches, and programme changes are effectively translated into regional context and landed with partners in a timely way. Partner Recruitment & Programme Support - Support regional execution of the partner programme, including enablement, launches, and ongoing engagement. - Collaborate with Partner and Sales teams to identify coverage gaps and recommend marketing strategies to attract the right partners. - Reinforce partner value proposition and programme benefits through consistent, compelling messaging. Measurement & Optimisation - Track and report on the performance of EMEA channel marketing activities against defined KPIs - including pipeline contribution, MDF ROI, event outcomes, and partner engagement. - Use data and feedback from Sales and partners to continuously refine and improve programmes. - Share EMEA insights and best practices with global marketing teams to inform broader strategy. Required Qualifications - 8 + years of B2B marketing experience, with substantial and demonstrable experience in channel or partner marketing across EMEA. - Familiarity with the EMEA channel including key distributors and the reseller landscape. - Strong understanding of the EMEA partner ecosystem and routes to market, including VARs, MSPs, Systems Integrators, and Distributors. - Proven track record of working closely with field sales teams on shared pipeline and revenue goals. - Experience planning, executing, and measuring regional partner events and field marketing programmes. - Hands-on experience managing or influencing MDF budgets and demonstrating return on investment. - Proficiency with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo, or equivalent). - Strong analytical capability - comfortable working with campaign and pipeline data to draw insights and make recommendations. - Excellent communication and influencing skills - able to engage credibly with partners, sales leadership, and senior stakeholders. - Highly organised, execution-focused, and comfortable operating at pace in a matrixed environment. Preferred Qualifications - Experience in the networking, hardware, AV, or broader technology sector. - Additional European language skills. - Professional marketing qualification. Company Statement/Values: At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.