EMEA Field Marketing Manager

Job description

Overview of Role Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high-performance PNT solutions across defence, aerospace, marine, mining, and autonomous systems. Our products operate in the world's most demanding environments, and our field marketing must match that standard. We are looking for a highly organised, execution-focused Field Marketer to join our EMEA team. This is a high-activity, detail-driven role focused on delivery, responsible for bringing the Advanced Navigation brand to life through exceptional customer experiences at regional events, site visits, roadshows, and product demonstrations. The role has a primary focus on the defence sector, supporting engagement with defence primes, government agencies, and system integrators across the United Kingdom, Europe and the Middle East. You are someone who takes genuine pride in how things are run: every event well-executed, every demonstration well-prepared, every customer interaction thoughtfully considered. Veterans are strongly encouraged to apply, the discipline, operational mindset, and customer focus that comes with military service is exactly what this role demands. This role reports jointly to the EMEA Regional Head and the Global Event Marketing Manager in Sydney, and operates as part of a globally coordinated field marketing function that drives Advanced Navigation's presence across APAC, Americas, and EMEA. Roles & Responsibilities Sales Enablement — Field Execution Work directly with regional Sales and Business Development teams to enable deals through targeted field marketing activity Coordinate and execute customer site visits, product demonstrations, and capability briefings with key accounts and prospects Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams Support account-based engagement by providing marketing-led touchpoints at key stages of the sales cycle Gather and relay field intelligence (customer feedback, competitive observations, buying signals) back to the central marketing and product teams Regional Events & Roadshows Plan, coordinate, and execute EMEA trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager Manage Advanced Navigation's presence at key regional events including DSEI, DVD, Euronaval, MSPO, and regional defence and industrial trade events Oversee all event logistics including booth management, shipping, contractor coordination, and on-site operations Develop pre- and post-event outreach campaigns in coordination with the Digital and Content teams to maximise lead generation and follow-up Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement Customer Demonstrations Coordinate and deliver compelling product demonstrations (live, virtual, and at customer sites) that translate product capability into operational value Work with Sales and Engineering to develop standardised demonstration formats tailored to key customer segments and use cases Manage demonstration equipment, logistics, and scheduling across the region Continuously improve demonstration quality based on customer feedback and field outcomes Regional Market Presence Build and maintain relationships with key regional stakeholders including European and Middle Eastern defence primes, government program offices, industry associations, and technology integrators Identify regional engagement opportunities (events, associations, and partner activities) that align to the regional plan and flag recommendations to the Regional Head for approval Represent the Advanced Navigation brand with professionalism and technical credibility across all field interactions Coordinate with global marketing on regional campaign localisation and timing Qualifications Bachelor's degree in Marketing, Business, Communications, or a related discipline Technical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageous Experience Minimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environment Experience operating within or marketing to European and Middle Eastern defence, government, or industrial sectors is strongly preferred Proven track record managing trade events and exhibitions end-to-end, including budget management, logistics, and post-event reporting Experience coordinating customer demonstrations and technical capability briefings Demonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organisation Skills — Mandatory Strong organisational and project management skills, able to run multiple events and activities in parallel with discipline and pace Excellent interpersonal and communication skills, confident engaging with senior stakeholders, technical audiences, and customer teams Exceptional attention to detail, nothing is too small when it comes to getting the customer experience right, from event logistics to follow-up communications Strong time management and prioritisation, able to juggle multiple concurrent activities without dropping the ball on any of them Proficiency in CRM (Salesforce preferred), marketing automation, and event management tools Skills — Nice to Have Familiarity with defence procurement processes, acquisition programs, or government sales cycles Prior experience in navigation, sensing, autonomy, or embedded systems contexts Security clearance eligibility or existing clearance is advantageous Prior military service or direct experience with defence forces, capability managers, or deployed operational environments is highly regarded Key Measurables Pipeline Contribution Volume and quality of marketing-sourced and marketing-influenced leads generated through field activity Contribution to opportunity creation and stage progression within regional accounts Measurable return on investment from events, roadshows, and demonstration programs Event & Programme Execution On-time, on-budget delivery of all regional events, roadshows, and customer engagements Post-event lead follow-up rate and CRM input quality Stakeholder satisfaction from regional Sales and Business Development teams Field Intelligence & Feedback Regular, structured reporting of field insights to central marketing and product teams Demonstrated contribution to positioning improvements, campaign adjustments, or product feedback loops based on direct customer observations Operational Excellence Accurate tracking of regional marketing spend and event budgets Proactive communication with the Global Event Marketing Manager on planning, execution, and reporting Contribution to global marketing planning cycles and performance reporting Advanced Navigation is the world’s most determined innovator in AI robotics and navigation technologies across land, air, sea and space applications. Founded on a culture of research and discovery, Advanced Navigation's mission is to be the catalyst of the autonomy revolution. Fields of expertise include artificial intelligence, underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics. Today, Advanced Navigation is a supplier to some of the world's largest companies, including Airbus, Boeing, Google, Tesla, NASA, Apple, and General Motors. Discover it for yourself: