EMEA Website Lead

Job description

About the role As the EMEA Website Lead, you will be accountable for the strategic direction, operational management, and performance of the DS Smith website across all EMEA markets and language versions, ensuring a unified value proposition, customer offer, and user experience. This transformation-focused role drives a step-change in the DS Smith EMEA website by evolving it from a functional asset into a high-impact, customer-centric platform. A key part of this transformation is centralising website management processes to deliver greater efficiency, consistency, and effectiveness across all EMEA markets. This includes implementing streamlined governance, shared tools, and standardised workflows that enable faster execution, improved quality control, and a scalable digital ecosystem. The role leads a team responsible for delivering a site that is fast, intuitive, and relevant — consistently reflecting DS Smith’s brand promise, supporting lead generation and conversion, and enabling commercial growth. Key Responsibilities: Define a clear and compelling vision for the website’s role in delivering business value, customer engagement, and measurable growth with priority customers such as 'whales' and 'most-wanted' Build and maintain a strategic roadmap that prioritises enhancements in user experience, functionality, performance, and localization across all EMEA markets and language versions, ensuring the website consistently drives traffic, conversion, and commercial outcomes Manage the website budget effectively, ensuring cost optimisation and alignment with strategic priorities, while securing senior management approval for key projects and investments Lead the planning and execution of a structured website experimentation programme, including A/B testing and UX optimisation initiatives Leverage analytics tools to track website performance, user behaviour, and engagement metrics, and implement continuous optimisation strategies Drive SEO/GEO improvements focused on priority topics to enhance visibility, search rankings, and overall discoverability across all language versions Maintain compliance with legal, regulatory, and accessibility requirements, including GDPR and any other relevant regulations Lead the central website team (2 direct reports) responsible for UX, experimentation, and optimisation in line with the roadmap Collaborate with key internal stakeholders and suppliers to ensure alignment and introduce new ways of working that improve efficiency and innovation across website initiatives. About You A Degree or professional qualification in Business administration, Sales, Marketing, Communications, or other relevant field of study Proficiency in using Optimizely CMS to create, edit, and publish multilingual content across regional websites Experience with A/B testing frameworks and experimentation platforms to validate UX improvements and conversion strategies SEO and Analytics: Strong understanding of SEO best practices and web analytics tools (e.g. Google Analytics) to monitor and optimise website performance Basic understanding of Dynamics 365 Marketing Forms Knowledge of data privacy regulations (e.g. GDPR) and consent management for form submissions Ability to define and track KPIs and interpret data to drive continuous improvement Excellent English verbal and written communication skills, with sensitivity to the audience and medium in use Demonstrated success in building a website from the ground up, including defining and delivering a compelling vision that aligns internal stakeholders and drives organisational momentum Strong project management skills to oversee website updates, migrations, and other initiatives. Benefits : Competitive salary Discretionary bonus Car allowance 25 days holiday plus bank holidays Private Medical Insurance Pension scheme, life assurance and income protection Employee Assistance Programme Employee Discounts Cycle to work scheme Location: London (Paddington) – hybrid About Us We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us! Fair recruitment at DS Smith To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed. Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria #LI-TG