Employer Branding Manager

Job description

Own and drive employer branding initiatives across content, PR, events, social media, and internal communications. Develop and maintain a consistent employer brand voice, messaging, and storytelling across all internal and external channels. Create and manage employer branding content for LinkedIn and other platforms in collaboration with the Social Media team. Partner closely with the People & Culture and Talent Acquisition teams to support recruitment campaigns, hiring initiatives, and employer brand positioning. Collaborate with the PR team to ensure employer branding is consistently reflected across external communications, media opportunities, and thought leadership initiatives. Support and coordinate employer branding activities at industry events, conferences, career fairs, and internal company initiatives in partnership with the Marketing Operations Manager. Lead and host employer brand content formats, including employee spotlights, interviews, podcasts, webinars, and video series. Travel occasionally to company offices, team gatherings, and events to capture content and showcase company culture. Support internal communications, including company updates, announcements, leadership communications, and culture initiatives. Ensure consistency of tone of voice, messaging, and employer brand positioning across all employer-facing materials. Track and report on employer branding performance metrics, providing insights and recommendations for continuous improvement. 4–6 years of experience in employer branding, marketing, communications, content marketing, or a related field. Strong copywriting and storytelling skills, with the ability to adapt tone and messaging for different audiences and channels. Fluent English (C1–C2), both written and spoken. Experience creating content for LinkedIn and other employer branding channels. Strong communication and stakeholder management skills. Comfortable appearing on camera and hosting video, webinar, or content-based formats. Experience collaborating cross-functionally with HR, Marketing, PR, and business leaders. Ability to manage multiple projects simultaneously while maintaining high quality and consistency. Strong understanding of brand positioning, tone of voice, and culture-driven storytelling. Nice-to-have Experience working in fast-growing, international, remote-first, or tech-driven organizations. Experience developing and executing employer branding campaigns. Experience with internal communications initiatives. Basic understanding of PR, media relations, and brand positioning. Experience with video production, including content planning, briefing, filming, or hosting. Willingness to travel occasionally for content creation, team gatherings, and industry events. Familiarity with project management and collaboration tools such as Asana, Google Workspace, or similar platforms. Experience using AI tools such as ChatGPT, Claude, Gemini, Midjourney, or similar solutions to support content creation and productivity.