Engagement Marketing Manager

Job description

Engagement Marketing Manager, Toronto, Canada (14 month Contract) Location: Toronto, ON (Hybrid — 2 days in office per week) We're on the hunt for a highly motivated, creative, and data-savvy Engagement Marketing Manager to elevate our customer lifecycle strategies. This isn't just about managing campaigns; it's about pioneering new ways to connect with our audience, driving meaningful engagement, and turning insights into action. You'll architect customer journeys within our marketing automation platforms, constantly seek opportunities to innovate, optimize, and push the boundaries of what's possible- not only with the technology, but also with creative, engaging content, leveraging modern AI utilities to streamline workflows and scale output. If you're a strategic thinker who loves to dig into data, craft compelling stories, and proactively bring fresh ideas to the table, this is your chance to make a significant impact. Key Responsibilities: Marketing Automation & Technical Proficiency Platform Expertise: Serve as the primary expert for our marketing automation platform (HubSpot, Braze, and others), owning its administration, configuration, and advanced utilization. Workflow & Campaign Mastery: Design, build, and optimize complex multi-channel marketing workflows and automated campaigns (e.g., email, SMS, in-app messages), ensuring seamless execution and personalization. Data Integrity & QA: Proactively monitor, investigate, and resolve data synchronization issues, workflow errors, and system inefficiencies. Implement rigid QA frameworks, utilizing AI assistance to review logic, catch edge cases, and maintain flawless campaign execution. Strategy & Innovation Lead Engagement Initiatives: Proactively identify, propose, and implement new strategies to enhance customer engagement, retention, and loyalty across various touchpoints. Customer Journey Optimization: Continuously analyze and optimize customer journeys, segmentation, and communication flows to improve relevance and performance. Idea Generation: Be a consistent source of innovative ideas, bringing new approaches for content, channel utilization, and automation strategies to the team, directly contributing to business growth. Performance Insight: Dive deep into engagement data, leveraging AI analytical tools to rapidly diagnose data problems and uncover deep performance trends. Challenge the status quo and inspire new marketing activities that drive measurable results. Create and manage a marketing automation playbook and share weekly insights with the broader team. Content & Communication Creative Content Development: Drive the creation of engaging and relevant content strategies for marketing communications, ensuring alignment with brand voice and strategic objectives. Compelling Copywriting: Craft clear, concise, and persuasive copy for newsletters, email campaigns, in-app messages, and other marketing communications, designed to capture attention and drive action. Ideation: Develop new opportunities to connect, engage and drive lifetime value through the lifecycle. Data Analysis & Execution Data-Driven Decision Making: Analyze campaign performance, audience behavior, and CRM data to identify trends, opportunities, and areas for strategic improvement. Query complex data sets, using AI tools as a sounding board to find faster answers to difficult operational data questions. Action-Oriented Insights: Translate complex data findings into clear, actionable recommendations that directly inform campaign optimization and future marketing initiatives. Project Ownership: Drive projects forward with a strong sense of urgency and ownership, actively using AI tools to optimize your day-to-day workflows, eliminate manual overhead, and meet timelines efficiently. Qualifications: 4+ years of hands-on experience in marketing automation, with a significant focus on driving customer engagement and retention. Expertise with HubSpot, Braze (or similar platforms like Marketo, Salesforce Marketing Cloud), including advanced workflow design, segmentation, and troubleshooting. Comfortable building and editing emails using basic HTML and CSS Demonstrated ability to proactively generate and implement new ideas that improve marketing performance and business outcomes. Demonstrated experience integrating generative AI tools (e.g., Gemini, Claude, or platform-native AI tools) into daily workflows for data, coding, content drafting, or QA. Strong analytical skills with a genuine curiosity for data, capable of asking insightful questions and translating data into actionable strategies. Excellent copywriting and content creation skills for marketing communications, with a portfolio of examples showcasing your work. A strategic thinker with a bias for action and a meticulous attention to detail. Exceptional communication and interpersonal skills, comfortable collaborating with cross-functional teams. Ability to thrive in a hybrid work environment, valuing in-person collaboration. Interview process: Stage 1: Introductory Call. This is a 30-minute Google Meet video call with Keltie Neville (Head of People and Culture) to share more about Vetster and the role and learn more about you! Stage 2: Skills Interview. We’ll invite you to the Vetster HQ (14 Birch Avenue, Yonge/Summerhill) to meet with Aubrey Stork, Director of CRM, and Mila Petrovic, Engagement Marketing Manager, where they’ll take you through a deep dive into the role and success metrics. Come prepared to speak about any notable lifecycle programs you’ve brought to market. Stage 3: Work Presentation: We want to see what you’ve done and what you can do! We’ll have you prepare a short presentation that details 2 areas of work you’re proud of. We will provide the prompts (and compensate you for your time to compile your work). This will be presented in a Google Meet call with Aubrey Stork, Director of CRM) and Kristen Johnson (Chief Growth Officer) Stage 4: References and Offer: We use a 3rd party to complete a background check and references. We'll set up a Google Meet video call with Keltie Neville (Head of People and Culture) to deliver our offer of employment and answer any questions you may have. Why join us: Unlimited access to Vetster for your pets. Dog-friendly office environment. Generous vacation and personal day policy. Comprehensive health and dental benefits for you and your family. Competitive salary with market alignment. RRSP matching and Employee Stock Option Plan. Opportunities for career growth and international assignments. A culture of inclusivity, equity, and team engagement. Ready to Make a Difference? Embark on a fulfilling journey with us, shaping the future of pet healthcare through design. If you're driven by innovation, collaboration, and a love for pets, apply now to join our mission-driven team. Please note this role is fully remote. Accommodations: Vetster welcomes and encourages applications from everyone! We are committed to accommodating candidates in ways that will make them comfortable and successful throughout the hiring process - both physically and mentally. These accommodations are available at every stage of the application process upon request. AI Use Statement For this role, we will use AI screening in our Applicant Tracking System (ATS) to identify keywords and minimum qualifications as well as note-taking in interviews. These tools will assist us in pinpointing qualified candidates and moving the recruitment process along at a progressive pace. If you have any questions about our use of AI, please reach out to us.