Engagement Marketing Strategist

Job description

**Modern Health** [Modern Health](https://www.modernhealth.com/) is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help *all* their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey. Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status. More about our culture and what you can expect when you join the team: - **“It Takes a Village” culture**. Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all. - **We have an obsession to win.** We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs. - **We are accountable and can rely on each other.** We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth. - **We demonstrate empathy.** We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment. - **We exhibit a bias towards action.** This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right. Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as [World’s Most Innovative Companies](https://www.prnewswire.com/news-releases/modern-health-named-to-fast-companys-annual-list-of-the-worlds-most-innovative-companies-for-2023-301761291.html) of 2023 by Fast Company, [Top 25 Companies of San Francisco 2023](https://thebusinessreport.com/the-top-25-companies-of-san-francisco-for-2023/), and [2023 Well-Being Trailblazer Award](https://www.prnewswire.com/news-releases/archetype-and-welcoa-announce-winners-of-the-2023-well-being-trailblazer-awards-301880865.html). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—US based team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday. We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you! ## About the role: The Engagement Marketing Strategist is a strategic marketing partner to our Client Management organization and a key member of the Member Engagement Marketing team. This role will support Client Managers in driving Modern Health awareness, registration, and meaningful member engagement within client populations. You will bring together audience strategy, lifecycle marketing, behavioral insight, messaging, and channel planning to turn client and member communication needs into clear, effective recommendations and execution plans. You will help move the organization toward a proactive, measurable engagement strategy—while building repeatable approaches that can scale across clients, populations, and global regions. This is a highly cross-functional individual contributor role for a marketer who can move comfortably between strategic consultation, campaign planning, campaign execution, and performance learning. ## What you’ll do: - Partner closely with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities. - Develop client-specific communication strategies and campaigns to measurably improve awareness, activation, ongoing engagement, and re-engagement in line with client priorities and agreements. - Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view to support client-specific goals. - Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement. - Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities to drive awareness and utilization. - Develop custom communications and marketing recommendations, balancing client objectives, member needs, operational feasibility, and brand standards. - Build and improve repeatable playbooks, toolkits, templates, and frameworks that make high-quality engagement strategy easier to deliver at scale. - Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies. ## What success looks like: - Establish trusted partnerships with Client Managers and become a go-to advisor for client and member communications. - Create a clear, repeatable approach for developing client-specific engagement strategies. - Improve the quality, consistency, and strategic value of recommendations presented to clients. - Demonstrate measurable progress against agreed-upon engagement outcomes and use learnings to inform future recommendations. - Help the Member Engagement Marketing team operate more proactively and strategically, with less reliance on one-off, reactive support. ## What you bring/ Requirements: - 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field. - Experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments. - Experience planning and executing multi-touch, multi-channel campaigns and understanding how audience, message, timing, and channel work together. - Strong strategic consulting skills, with the ability to understand a business need, identify the underlying opportunity, and recommend a focused path forward. - Excellent written and verbal communication skills, including the ability to make complex ideas clear and persuasive for both internal and external audiences. - Comfort using data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness. - Strong project management and organizational skills, with the ability to manage multiple clients, priorities, and stakeholders in a fast-moving environment. - Proven ability to influence without authority and build alignment across cross-functional teams. - A member- or customer-centered mindset and a high bar for clarity, relevance, and inclusive communication. - Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT). ## Preferred qualifications: - Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service. - Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams. - Experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation. - Experience developing scalable playbooks, enablement materials, or communication frameworks. - Experience working across global audiences, languages, regions, or culturally diverse populations. ## **Benefits:** Fundamentals: - Medical / Dental / Vision / Disability / Life Insurance - High Deductible Health Plan with Health Savings Account (HSA) option - Flexible Spending Account (FSA) - Access to coaches and therapists through Modern Health's platform - Flexible Time Off - Company-wide Collective Pause Days Family Support: - Parental Leave Policy - Family Forming Benefit through Carrot - Family Assistance Benefit through UrbanSitter Professional Development: - Professional Development Stipend Financial Wellness: - 401k - Financial Planning Benefit through Origin But wait there’s more…! - Annual Wellness Stipend to use on items that promote your overall well being - Annual work from home stipend to help cover work-from-home costs - ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more - Monthly Cell Phone Reimbursement --- **Equal Pay for Equal Work Act Information** Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role. - Zone 1: San Francisco Bay Area and New York City Metro - Zone 2: All other California locations and Seattle, WA - Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT - Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See [our Careers page](https://www.modernhealth.com/careers) for more information. Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets. Zone 1 Base Pay $101,500—$119,400 USD Zone 2 Base Pay $92,000—$107,460 USD Zone 3 Base Pay $92,000—$107,460 USD Zone 4 Base Pay $81,200—$95,520 USD *Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.*