Event Marketing Lead (Marketing)

Job description

COMPANY OVERVIEW: The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling. We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges. No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us. POSITION OVERVIEW: Since 1844, The Globe and Mail has been leading the national conversation in Canada with the belief that an informed public strengthens a nation. Globe Events brings that commitment to life through more than 50 events each year, convening industry leaders, policy makers, senior business decision makers and engaged Canadians to explore complex issues. To support this growing portfolio, The Globe and Mail is seeking a collaborative, high-performing Event Marketing Lead to drive audience acquisition, registration, ticket sales and attendance across Globe and Mail events. The ideal candidate is an experienced, highly organized marketer with strong project management skills and the ability to move comfortably between strategy and execution. They know how to identify and attract the right audience for each event, enjoy working across teams and thrive in a fast-paced environment. The successful candidate will be supported by an event marketing and communications specialist, a dedicated website developer, external creative resources, The Globe’s national promotional platform and an internal customer experience team. KEY RESPONSIBILITIES: • Partner with the event team to shape marketing strategy, including event positioning, target audience, ticket pricing and revenue goals. • Lead the development and execution of promotional strategies that drive audience acquisition, registration, ticket sales and attendance. • Execute and optimize multi-channel event marketing plans, adjusting tactics and communications based on registration trends and campaign performance. • Develop event marketing communications and creative assets, ensuring they are accurate, audience-focused and aligned with The Globe’s brand. • Define, track and analyze event marketing KPIs, including new versus returning audience, conversion rates and creative performance, using insights to improve results over time. • Lead and coach direct reports, ensuring clear priorities, strong execution and alignment with The Globe’s standards. • Manage event marketing expenses, attend weekly event meetings and provide regular registration reporting. QUALIFICATIONS: • Post-secondary degree in marketing, communications or event management. • 5–7 years of experience in event marketing, audience development and campaign management. • Proven experience identifying and acquiring hard-to-reach audiences, including senior business decision makers. • Excellent written and verbal communication abilities, with strong attention to detail. • A passion for quality journalism and The Globe and Mail brand. • Ability to work in our Toronto-based headquarters a minimum of two days a week and attend events to better understand our product and audience. • Curiosity about how AI can be used to automate repeated tasks. SALARY: The base salary for this role ranges from $84,000 to $105,000 per year. Placement within this range depends on a candidate’s level of experience, technical skills, and alignment with the role’s requirements. Candidates who have been identified as meeting the role’s requirements can expect to be near the midpoint of this range, while the upper end is reserved for those with specialized expertise or a strong track record of success in comparable roles. WHY CHOOSE THE GLOBE: The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability. As Canada’s most respected media brand, The Globe is dedicated to making a difference to Canada and you can make a difference by working with us. WE OFFER: • Competitive compensation to ensure we hire, retain and reward team members • Hybrid work environment that promotes work-life balance • Generous vacation and flexible work arrangements • Parental leave top-up • Competitive health and dental benefits • Defined Benefit pension plan • Annual wellness subsidy • On-site chiropractor and registered massage therapist • Employee and family assistance program • Free digital subscription to and 40% off other Globe products • Education assistance for external training courses SUPPORTING YOUR GROWTH: • We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values. • There are lateral and upward advancement opportunities for rewarding and developing careers. • We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing. • We support continuing education and provide both internal and external opportunities for training and development. AI DISCLOSURE: Artificial intelligence tools may be used to support certain aspects of the recruitment process, such as candidate sourcing or application review. All employment decisions, including interview selection and hiring outcomes, are made by human reviewers. We ask candidates to engage authentically in interviews; AI may support preparation but should not be used during interviews or replace your own responses. . THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work. The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.