Event Marketing Specialist

Job description

Top Hat is looking for an ambitious, detail-oriented **Event Marketing Specialist** to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference. The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences. **You Will:** *Strategy Execution & Optimization* - Execute the event marketing strategy, translating goals and KPIs into concrete event plans - Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts) - Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up *Event Planning & Execution* - Lead logistics for all assigned events, including but not limited to venue selection, booth design, staffing, and vendor management - Build and manage project timelines and budgets to ensure on-time and on-budget delivery - Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues in real time - Provide planning and logistical support for internal events that foster connection and promote company culture *Content & Promotion* - Coordinate event-specific content production with marketing channel owners (email, social, web, creative) - Track deliverable timelines and flag risks before they become blockers *Audience Engagement* - Execute pre-, during-, and post-event engagement tactics like lead capture, networking logistics, and attendee communications - Collect and compile attendee feedback *Measurement & Reporting* - Track event metrics: registrations, attendee demographics, website traffic, and conversion rates - Build clean, standardized reports for leadership review post-event - Flag notable trends or anomalies in the data **About You:** - Minimum two years of event marketing or event operations experience - Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously - Strong attention to detail and comfort working in a fast-paced, deadline-driven environment - Solid written and verbal communication skills for vendor negotiation and cross-functional coordination - Comfortable pulling and organizing event performance metrics into clean reporting - Flexibility to travel and work occasional evenings/weekends for events - Familiarity with project management software, event management software, Salesforce, the Google Workspace and generative AI is considered an asset - Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ **Why team members love working at Top Hat:** - A noble mission that creates meaningful, fulfilling work - A team that cares deeply for customers and for each other - Flexible, remote first work environment - Professional learning and development for all role levels - An awesome and welcoming Toronto HQ - Competitive health benefits that start on day one - A management team focused on performance, growth, engagement and connection - Our winning strategy and market potential - Innovative PTO policy with lots of time and space for self-care - Passionate customers that believe in us—and what we do - A chance to work with new tech like generative AI—and see the customer impact