EVENTS AND ACTIVATIONS SUPERVISOR

Job description

Company Profile: Babylove Sanitary Products and Packaging Limited is a Baby Diaper Manufacturing Company based in Tesano - Accra. We create, market, and distribute products known for its premium quality and innovative features to support parents in raising happy and healthy babies. At BabyLove, we aim to empower parents to create a world of hygiene and well-being for their babies. We believe every diaper change is an opportunity to shower your baby with love. With our range of diapers, you can be confident that your baby is comfortable, protected, and free to explore the world around them Our Corporate Strategy and operational focus is to grow our business through superior customer value, innovative technology, and delivering the highest level of customer satisfaction while reducing our environmental impact. Our extraordinary people, with their courage and determination, have made our journey a successful one. We value diversity, we celebrate our people's passions, commitments, and skills. In our supportive culture, you will be empowered to be you. Just bring your ambition, curiosity, and ideas, and we will celebrate your work and help you reach your fullest potential. Join us, and together, we will innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. JOB PURPOSE: To coordinate and supervise the planning and execution of core brand events and promotions in line with the brand marketing roadmap, while leading the events and promotions teams to deliver impactful, community-based activations that strengthen brand presence and engagement. The ideal candidate will be a strategic thinker with a passion for brand storytelling and a proven track record of delivering successful community-based projects. KEY RESPONSIBILITIES: Plan, coordinate, and execute brand activations, promotional campaigns, product launches, exhibitions, and corporate events. Develop event concepts and activation plans that increase brand awareness and consumer engagement. Coordinate with internal departments, agencies, vendors, and third-party partners to ensure seamless event execution. Manage event logistics, including venue selection, equipment, permits, transportation, branding materials, and staffing. Monitor event budgets and ensure activities are delivered within approved costs. Supervise brand ambassadors, promoters, and event support teams during activations. Measure and evaluate the effectiveness of events and activations through post-event reports and performance analysis. Ensure brand consistency across all event materials and customer touchpoints. Support trade marketing initiatives and collaborate with the sales team to maximize campaign impact. Stay informed on industry trends and recommend innovative activation ideas to strengthen the company's market presence. INTERNAL RELATIONS: Maintains contact with all team members. EXTERNAL RELATIONS: Maintains contacts with the company’s corporate organizations, and statutory organizations in line with business as may be required. RESPONSIBILITY FOR ASSETS: Responsible for protection, conservation and efficient utilization of all ASSETS including Vehicles, Mobile Phones, laptops and cash assigned to the company. COMPETENCIES: EDUCATIONAL QUALIFICATION AND EXPERIENCE Bachelor's Degree in Marketing, Communications, Event Management, Public Relations, Business Administration, or a related field. Minimum of 3–5 years of experience in event management, brand activation, trade marketing, or marketing communications. Experience in FMCG, retail, or a multinational organization is highly desirable. Proven experience managing multiple events and projects simultaneously. TECHNICAL COMPETENCIES Strong project planning and organizational skills. Excellent communication and interpersonal skills. Creative thinking with strong attention to detail. Ability to manage multiple projects and meet tight deadlines. Strong budgeting and vendor management skills. Excellent problem-solving and decision-making abilities. Ability to work independently and collaboratively within cross-functional teams. Proficiency in Microsoft Office Suite. Willingness to travel and work flexible hours, including weekends and public holidays when required for events. Experience in the consumer goods or baby care industry is a plus. Agency management skills Demonstrated experience in event management Ability to work effectively with a wide range of cultures in a diverse community. Demonstration of excellent negotiation skills Knowledge of social media platforms Analytical and research abilities Ability to drive with a Valid Driver’s License PERSONALITY COMPETENCIES Ability to relate effectively to people at all levels Good communication and presentation skills Assertiveness – ability to articulate viewpoints and stick to them where necessary Coping with pressure: - ability to cope with work, time, and people pressures Attention to details: be concerned with, or analyze details without getting bogged down