Events & Campaign Activation Manager

What We Need

We are seeking an Events & Campaign Activation Manager to lead NetBrain's tradeshow and sponsored event program — from event selection and logistics through on-site activation and post-event follow-through. This role also holds event promotion: the registration emails, pre-event nurture sequences, and social programs that drive attendance and prepare buyers for meaningful in-person conversations.

You will work closely with the Director, Integrated Campaigns (your primary planning partner for campaign context), the VP, Integrated Marketing (your direct manager), Sales, and BDR. Every event this role executes is part of a larger integrated campaign — your job is to make the in-person layer deliver its share of the pipeline target. This is a hybrid role based our of our Burlington, MA headquarters.

What You'll Do

Tradeshow & Sponsored Event Execution

• Lead event selection, logistics, and contracting for all tradeshows and sponsored events, bringing a recommendation of priorities to marketing leadership.
• Translate campaign briefs into event activation plans — venue logistics, booth experience, staffing, and on-site programming — that deliver measurable pipeline contribution.
• Manage event budgets, vendor relationships, and contracts, tracking spend in real time and flagging variances early.
• Coordinate staffing plans with Sales and BDR leadership, ensuring on-site staff know their role and are set up to be effective.
• Design on-site programming — demos, meetings, ancillary events, speaking opportunities — that drives engagement beyond the booth.
• Execute post-event follow-through: lead capture, BDR handoff, follow-up sequence alignment, and pipeline tracking against event investment.

Event Promotion

• Build and execute promotional programs driving attendance to every event NetBrain participates in: registration emails, pre-event nurture, and social promotion.
• Align event promotion with Olivia's campaign brief — messaging pillars, target audience, and creative theme.
• Schedule event promotion in the content calendar ahead of each activation, not reactively.
• Track registration, attendance, and engagement metrics to improve promotion effectiveness over time.

Pipeline Contribution & Reporting

• Define event-level pipeline targets at the planning stage — not after the event. Every event this role runs has a number attached to it before logistics begin.
• Track pipeline influenced and generated from each event and report findings to Olivia (for campaign synthesis) and Emily (for accountability).
• Conduct a written post-event debrief: what the event delivered, what drove or dragged performance, and what changes for the next event.

AI & Modern Marketing Execution

• Use AI tools to accelerate event planning, vendor research, promotional content development, and reporting.
• Bring ideas for improving event ROI through better audience targeting, on-site programming, and post-event follow-through.

What You Bring

• 3+ years of experience in event marketing, field marketing, or tradeshow execution in a B2B environment.
• Proven track record executing tradeshows and sponsored events that generate pipeline — not just attendance.
• Excellent project management skills: you track details, flag risks early, and keep multiple concurrent events on plan.
• Experience building event promotion programs — email, social, pre-event nurture — and measuring their impact on attendance and engagement.
• Direct experience working with BDR and Sales teams on event follow-up and lead handoff.
• Strong vendor management skills — you negotiate, hold vendors accountable, and protect budget.
• Comfortable in a cross-functional environment where your lane connects to a larger campaign plan you did not build.
• Experience with marketing automation platforms (HubSpot preferred) and CRM (Salesforce preferred).
• Familiarity with ABM platforms and event tech tools is a plus.
• Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.
• Stationary Tasks: Sitting for extended periods, remaining in a stationary position.

What We Offer

Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.

For this role, the estimated base is $110,000 - $140,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.

The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.