Events Lead, Australia

Job description

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE You own Halter's event strategy in Australia end to end, from premium national brand moments through to supporting our regional sales teams with scaling our local activation strategies. Think everything from our expo site at Beef Week, a multi-day conference for Rural Professionals, an invite-only customer or stakeholder event, through to the BBQ on farm that gets ten prospects and five existing customers in a room together. Both ends of the spectrum matter equally. One builds the brand; the other builds pipeline and trust, efficiently and fast. You'll lead our Event Specialists/Coordinators across the whole calendar. Supporting them to own Territory Manager’s in-field regional events, and working as a team to deliver our larger scale events. You set the standard for our events, and you know that "premium" doesn't mean the same thing in each context. A farm BBQ done with too much polish would fail as badly as a national stand with not enough. WHAT THE ROLE LOOKS LIKE - Strategy and calendar. You build the annual Australian event strategy and the calendar that delivers it, deciding what we do, what we don't, and why. Every event has a clear commercial purpose and audience, and the calendar as a whole is balanced across regions, seasons and the sales cycle. - Budget ownership. You build the annual event budget to match that calendar, then own it. Forecasting, per-event budgets, supplier contracts and negotiation, event cost reconciliation and re-forecasting, and clear reporting on spend against plan. - Event Delivery across the range. Flagship national activations (Beef Week, large format field days), conferences and invite-only stakeholder events, and efficient, high-trust regional events run alongside Territory Managers. You set the production standard for each & work with your team to look after the event design & delivery - owning both the on-the-day experience and the follow-up that turns attendance into high quality and high converting pipeline, brand awareness and customer love. - Event ROI. Every event, big or small, is measured on what it returns: pipeline generated, cost per opportunity, and its role in the deal cycle or customer journey it was built for. - Team leadership. Building and coaching a team who can move between formats, hold a production standard when it's called for, and move fast and simply when that's the smarter move. - Territory Manager partnership. Regional events exist to serve the TM's patch and pipeline, not as a separate marketing calendar. WHO WE ARE LOOKING FOR - Proven experience delivering events across a wide range of scale, budget and production value, and the judgement to know what each one warrants. You've run the big builds and the fast, simple formats, and you don't over-invest in one or under-invest in the other. - Commercially minded: you think about events in terms of pipeline and cost per opportunity, not just attendance or vibe. You wrap quality analysis around each event to measure ROI and assess what works and what doesn’t - and you build a team of operators that think in this exact same way. - Comfortable flexing across a busy, varied calendar, and coaching a team to read what each event actually needs. - Genuinely energised by being out with farmers and our team. You want to immerse yourself in our audience, get to know what it’s like on the road with our reps, and be onsite at the events you've built. - Highly collaborative - not just with sales, but across the marketing function. You pair closely with the Content & Lifecycle team on campaign strategy so events land as part of a connected commercial motion, not a standalone activity, driving results that clearly move both new acquisition and existing-customer revenue, not events for their own sake. - Aspirational and creative. You don't just run the events calendar you inherited. Instead you're pushing for what Halter's event presence & strategy could be. You pitch new formats, new activations, new ways to get farmers together, and you're willing to try something that might not work rather than defaulting to what's been done before. OUR BENEFITS - Delicious snacks and drinks are available for your daily flow. - Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your well-being. - We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family. - Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth. - Our time to recharge is valued, we're offered wellness leave and unlimited paid annual leave. - Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan. OUR OFFICE FIRST APPROACH Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together. We're office first, not office only. Working from the office is our default, but we flex when needed. We have a high-trust culture where everyone is trusted to do what's best for Halter. Our office vibe is special, the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other. HALTER IN AUSTRALIA Halter entered Tasmania two years ago and has rapidly expanded to now have 20% of the state's dairy herd with Halter - a thriving customer base managed by a talented, local team. Halter recently entered Queensland and NSW, and now has a growing team and customer base across both states. In Victoria and South Australia, Halter is preparing to launch operations following recent regulatory approval for virtual fencing. In Western Australia, Halter does not yet have customers. In these states there is a groundswell of demand for Halter across thousands of farmers. In Australia, virtual fencing is regulated by individual states' animal welfare legislation. Until recently, several states had legislation that did not permit farmers to use high-quality virtual fencing technology. With NSW parliament's announcement regulating virtual fencing, and Victoria and South Australia following suit, these barriers are now lifting. JOIN OUR TEAM Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page https://www.halterhq.com/careers for more information on working at Halter and don't forget to follow us on LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. WHY OUR TEAM LOVES WORKING AT HALTER: - Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations. - Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems. - You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund. - This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"