Executive, Digital Content

Job Description 1. Content Planning & Strategy Assist in developing and executing digital content plans across social media, website, app and other digital platforms. Translate campaign objectives into engaging content ideas and formats. Support the team in planning monthly content calendars and campaign content. Stay updated on social media trends, formats, audience behaviour and emerging content opportunities. 2. Content Creation Create and produce engaging content including Reels, TikTok videos, Stories, carousels, graphics and short-form videos . Write captions, copy, hooks and basic scripts aligned with the brand tone. Develop content that is relevant to Muslim lifestyle, travel, Umrah, Islamic education and community. Assist with photoshoots, video shoots, events and on-ground content production. 3. Social Media Management Execute and publish content across platforms such as Instagram, TikTok, Facebook, YouTube and other relevant channels . Ensure content is published according to the content calendar and campaign timelines. Monitor comments, messages, trends and community conversations. Support social media engagement and community management. 4. Campaign & Brand Support Support the execution of digital campaigns, product launches, promotions and brand initiatives. Work closely with Branding, Marketing, Editorial, Creative and other internal teams to ensure content is aligned with campaign objectives. Ensure all content follows ’s brand guidelines and communication standards. 5. Content Production & Coordination Coordinate with designers, videographers, photographers, KOLs, influencers and external vendors when required. Prepare creative briefs, content references and production requirements. Assist in managing content production timelines and deliverables. Be involved in on-ground events and activations to capture real-time content. 6. Performance & Reporting Monitor content performance across digital platforms. Track key metrics such as reach, engagement, views, followers and conversions. Prepare regular content performance reports and identify opportunities for improvement. Use insights and data to optimise future content. 7. Trend & Competitor Monitoring Monitor social media trends, viral formats, creators and relevant conversations. Conduct competitor and industry research to identify new content opportunities. Proactively recommend new ideas, formats and platforms that can strengthen 's digital presence.