Executive - Digital Marketing

Job description

Keells, as a leading retailer is striving to deliver its core purpose to ‘improve the quality of life for the nation’. We know that to deliver on our core purpose, we have to grow and develop Sri Lanka’s best retail team. If you want to come on this journey with us, to deliver retail excellence, then we can really support your ambitions and future growth. What you need to do Plan, execute, and optimize social media strategies across assigned digital platforms. Manage end-to-end social media operations, including content planning, publishing, community engagement, and performance marketing. Ensure consistent brand positioning, tone of voice, and visual identity across all digital channels. Collaborate with internal teams, agencies, and creative partners to develop impactful digital campaigns and content. Monitor and analyse campaign performance, providing actionable insights and recommendations to improve effectiveness. Manage and optimize the brand’s Google ecosystem, including Google Analytics, Google Ads, GTM, Search Console, and YouTube. Support SEO, SEM, and website optimization initiatives to improve traffic, engagement, and conversions. Monitor website and campaign performance using analytics tools and provide insights to improve digital effectiveness. Support digital transformation initiatives by coordinating with technology teams, vendors, and external partners. Stay updated on emerging digital trends, AI capabilities, and innovative technologies to enhance customer experience and business performance. What you need Bachelor’s degree in marketing, digital marketing, business management, communications, IT, or a related field, with professional digital marketing certifications being an added advantage. Prior experience in digital marketing, social media management, performance marketing or related areas. Strong knowledge of social media platforms, paid media tools, Google Analytics, Google Ads, SEO, SEM, and digital marketing best practices. Familiarity with CRM systems, analytics tools, and omnichannel communication platforms such as WhatsApp, SMS, email, and push notifications. Strong analytical, communication, stakeholder management and problem-solving skills with the ability to make data-driven decisions. A proactive, detail-oriented team player who can thrive in a fast-paced environment with strong planning and multitasking capabilities. Interested candidates are encouraged to apply on HIVE before the 10/21/2026.