Executive, E Commerce (For SANTAN)

Job description

Job Description eCommerce Strategy & Execution Develop and execute eCommerce strategies to drive sales growth on TikTok. Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate.. Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI. Build relationships with key account managers to ensure the smooth campaign execution. Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools. Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products. Livestream Management Oversee the planning and execution of livestreams and manage monthly live schedule. Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies. Adjust livestream offers and product displays in real-time to boost conversion rates. Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies. Operations & Logistics Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience. Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers). Work closely with the logistics and fulfilment team to ensure timely delivery of orders. Performance Tracking & Reporting Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives. Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders. Requirements Bachelor’s degree in Marketing, Business, or a related field. Minimum 2 years of experience managing eCommerce platforms or livestream execution. Proficiency in TikTok ads, eCommerce tools and livestream optimization. Strong analytical skills with experience tracking and optimizing performance metrics .