Executive - Markets - National - CBS - BMC - Growth and Innovation - New Delhi

Job description

Requisition Id: 1732143 As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don't just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we'll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self. The opportunity : Executive-National-Markets-CBS - BMC - Growth and Innovation - New Delhi National : National comprises of sector agnostic teams working across industries for a well rounded experience. CBS - BMC - Growth and Innovation : Our Markets team focuses on providing account teams with the support they need to help drive revenue growth. Our "account-centric" approach to serving clients starts with understanding their business and providing tools and enablers to provide consistency on how we identify and align our services and solutions to our clients' most pressing issues. We deliver services through one or more of our four global service lines: Assurance, Consulting, Strategy and Transactions and Tax. Our Markets team comprises of Business Development and Brand Media & Communication (BMC). By adopting EY methodologies, executing on guidance, and leveraging tools and strategic programs, we bring the necessary rigor to our engagements. And by accessing our latest EY insights, solutions and client conversation tools, we have more meaningful conversations with our clients to help shape their thinking and generate additional value creation. Your key responsibilities Technical Excellence Key responsibilities SEO, AEO & GEO strategy & execution Independently plan, manage, and execute end-to-end SEO and AEO initiatives across websites and digital platforms. Develop and implement SEO, AEO, and GEO strategies aligned with business objectives to improve visibility, engagement, and conversions. Plan and support global content strategies in sync with SEO and AEO priorities, shaping content formats and page structures toward conversion goals. Work closely with multiple business units to understand objectives and translate them into effective SEO, AEO, and GEO execution plans. Stay updated with the latest SEO trends, including AI-powered and generative search, and apply learnings in day-to-day execution. Content & editorial (SEO, AEO & GEO focused) Edit, review, and develop high-quality, optimized content aligned with search intent, answer-based queries, and AI-driven discovery. Structure content using clear headings, summaries, FAQs, internal linking, and schema-ready formatting to improve performance across search engines, answer engines, and AI platforms. Collaborate with content writers, designers, developers, and project managers to ensure content adheres to SEO, AEO, and GEO best practices from ideation through publication. Conduct regular content audits to enhance rankings, featured snippet visibility, People Also Ask coverage, and inclusion in AI-generated responses. Ensure content remains accurate, authoritative, context-rich, and up to date, supporting trust and credibility signals. Technical SEO & optimization Perform technical SEO audits, on-page optimization, and site health checks to maintain search engine friendliness. Partner with developers to implement technical, structural, and performance-related SEO recommendations. Optimize URLs, metadata, internal linking, schema markup, and page architecture for improved discoverability. Analytics, reporting & automation Analyze SEO and content performance using Adobe Analytics, Google Analytics, Google Search Console, and SEO tools. Create performance dashboards and reports with actionable insights and recommendations. Improve efficiency by leveraging tools, automation, and standardized SEO processes. Collaboration & enablement Integrate SEO, AEO, and GEO efforts with other digital marketing initiatives to support broader business goals. Contribute to the development of SEO, AEO, and GEO best practices, guidelines, and playbooks, especially in the AI-powered search space. Guide and mentor junior team members to enable effective and efficient delivery. Qualifications Bachelor’s degree in English, Marketing, Business, or a related field./ B.E/B.Tech/M.Des/B.Des 2–3 years of experience in SEO, content optimization, or digital editorial roles. Strong writing and editing skills with a search-first mindset. Hands-on experience with SEO tools (SEMrush, Ahrefs, Google Search Console) and analytics platforms (Google / Adobe Analytics). Working knowledge of AEO and GEO, including structured content, schema, FAQs, and AI-friendly optimization techniques. Familiarity with CMS platforms and basic HTML/CSS. Strong analytical, communication, and stakeholder management skills. Ability to work independently, manage priorities, and mentor junior team members. Continuous learner with interest in AI-led and future search ecosystems. Skills and attributes To qualify for the role you must have Qualification Bachelor of Technology in Computer Science Bachelor of Computer Applications Master of Business Administration Certificate in Digital Marketing Certification in Data Analytics Experience SEO & SEM (2+ years) Digital Marketing (2+ years) What we look for People with the ability to work in a collaborative manner to provide services across multiple client departments while following the commercial and legal requirements. You will need a practical approach to solving issues and complex problems with the ability to deliver insightful and practical solutions. We look for people who are agile, curious, mindful, and able to sustain positive energy, while being adaptable and creative in their approach. What we offer Fuelled by the brilliance of our people, EY has emerged as the strongest brand and the most attractive employer in our field, with market-leading growth over competitors. Our people work side-by-side with market-leading entrepreneurs, game-changers, disruptors, and visionaries. As an organization, we are investing more time, technology, and money than ever before in skills and learning for our people. At EY, you will have a personalized Career Journey and also the chance to tap into the resources of our career frameworks to better know about your roles, skills, and opportunities. EY is equally committed to being an inclusive employer, and we strive to achieve the right balance for our people—enabling us to deliver excellent client service while allowing our people to build their careers as well as focus on their wellbeing. If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible. Join us in shaping the future with confidence. Apply Now