Experience (SEO, GEO) Associate Director

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

Step into a rapidly growing, forward-thinking team of 22+ specialists across Australia where you can blend cutting-edge tech with true flexibility (hello, MeFlex and 3-day office weeks!) to shape the future of digital experience across Australia.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Lead and Inspire: You’ll directly manage, coach, and empower a brilliant, growing team of Experience specialists (SEO, GEO, analytics), fostering a highly collaborative and supportive culture.
• Client Champion: Act as the day-to-day strategic lead for key accounts, building deeply trusted relationships and ensuring our delivery consistently smashes client KPIs.
• Operational Excellence: Drive the high-quality delivery of our Experience products across WPP Media agencies, refining workflows and scaling our frameworks for success.
• Commercial Growth: Play a crucial part in the business by supporting pitch responses, spotting fresh growth opportunities within existing portfolios, and keeping projects profitable.
• Tech & Innovation: Stay ahead of the curve by playing with the latest tech, from cutting-edge LLMs to smart SEO automation, to keep our strategies sharp and impactful.

Ideal Skills and Experience

This role is perfect for a strategic, tech-savvy leader who loves mentoring a team just as much as they love diving into SEO analytics and driving brilliant commercial outcomes for top-tier clients. We’re also looking for;

• SEO & GEO Mastery: Deep, hands-on expertise across SEO, GEO, analytics, and reporting, with a proven ability to translate complex data into brilliant, actionable strategies.
• Leadership Chops: Demonstrated experience in managing, mentoring, and developing mid-level and junior staff, helping them build their craft capability.
• Client-Facing Brilliance: Stellar communication and stakeholder management skills, with a track record of driving continuous improvement in client satisfaction.
• Commercial Acumen: Solid experience in monitoring project profitability, managing team resourcing, and assisting with scoping and new business pitches.
• Tech-Agility: A tool-agnostic, adaptable mindset with the ability to confidently navigate diverse platforms, search engines, and market research tools.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

What We Offer

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

MELBOURNE: Based in Melbourne Southbank, our office has 180 degree views Melbourne Skyline and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

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