Experiential Marketer

Job description

**About the team:** Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see. The Creative Brand Initiatives team is Grindr’s cultural engine - responsible for translating the brand into moments that earn attention, spark conversation, and show up meaningfully in the world. The team owns the full spectrum of brand expression: from high-visibility cultural activations and IRL experiences to partnerships and creative storytelling that put Grindr at the center of culture, not just the conversation. The Experiential Marketer will own end-to-end production of activations that bring the brand to life off-screen through pop-ups, stunts, events, and cultural moments that connect Grindr to its community in ways no ad can replicate. This is a high-ownership role at a company where the brand carries real cultural weight, and where the work you ship will be seen, felt, and talked about. This is a *hybrid* role based in our New York office and will require you to be in person Tuesdays and Thursdays. **About the job:** - Work with the team to plan and execute end-to-end production of experiential activations through pop-ups, stunts, installations, and live events - from initial brief through on-site execution and post-even wrap - Help to source, brief, and manage external production partners including fabricators, vendors, agencies, and onsite staff, holding them accountable to timeline, budget, and quality standards - Build and maintain production timelines, budgets, and run-of-show documents that keep complex activations on track across multiple workstreams - Partner with Creative, Marketing, Comms, and Product teams to ensure each activation integrates with broader campaign moments and earns coverage beyond the event itself - Track and report on activation performance - attendance, earned media, value, engagement, and budget accuracy, bringing clear learnings into the next brief **Qualifications** - 3-5 years of experience in experiential marketing, event production, or brand activations, either within an agency or in-house at a high-growth consumer company - Demonstrated ability to help work with chosen production agencies on end-to-end production of live brand experiences, including vendor management, permitting, logistics, and onsite execution - Strong budget management skills with a track record of delivering activations on time and within scope - Clear communicator who can manage multiple external partners and internal stakeholders simultaneously without losing momentum - Comfortable with occasional travel and onsite evening and weekend work during activations - Based in New York City or willing to relocate **You May Thrive in this Role if You:** - Think about experiential with a growth mindset - you can articulate why an activation worked, what it drove, and how to make the next one sharper - Have great taste and a strong point of view on culture and can recognize a Grindr-worthy moment before it’s obvious to everyone else - Are energized by the scrappy end of production - you’ve worked with agency partners to figure out permitting on a tight timeline, solved a vendor problem at midnight, and shipped something great anyway - Are AI-native or rapidly becoming so - you actively use AI tools in your workflow and are always looking for new ways to leverage them **Benefits and Perks:** - **Health, Dental & Vision** Full premium coverage for you. Partial coverage for dependents. - **Family Formation** Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption. - **Retirement:** 401(k) with 6% match and immediate vesting. - **Compensation:** Industry-competitive compensation, company bonus, and equity for every employee. - **Gender-Affirming Care** : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more. - **Time Off & Rest** Flexible vacation policy. Two company-wide rest weeks per year. - **Other Benefits:** Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch **About Grindr:** Grindr is building the Global Gayborhood in your Pocket. With more than 15 million monthly active users, Grindr has become a fundamental part of the gay community and is charting a path to make the world more free, equal, and just. As a public company, we're moving into the next chapter: becoming an AI-native organization that's redefining what's possible for our community. We're embedding AI into our product and operations, moving with startup speed while operating at scale. Everything we do is rooted in impact for our users and outcomes for the business. This isn't social work, it’s impact through excellence. Business success is what gives us the power to serve our community and the seat at tables others can't reach. How we work is defined by Grindr Mode, our operating model that's moderately hardcore day-to-day and truly hardcore when it counts. We think like owners, drive real outcomes, create clarity through action, and push each other to go further than we thought possible. We’re headquartered in West Hollywood with offices in the Bay Area, Chicago, and New York. Our work extends beyond the product through Grindr for Equality, our social impact initiative that's partnered with 100+ community organizations globally to advance safety, health, and human rights for LGBTQ+ people worldwide. We're profitable, growing, and building a team of smart, driven people who bring different backgrounds, experiences, and perspectives to the work. Want to build technology at a massive scale that serves millions? Come join us! **Grindr is an equal-opportunity employer.** To learn more about how we handle the personal data of applicants, visit our [Employee and Candidate Privacy Policy](https://www.grindr.com/privacy-policy/applicant-privacy-policy/).