Experiential Marketing Lead

Job description

**About**[**WithCoverage**](https://withcoverage.com/)**:** **WithCoverage replaces the traditional insurance brokerage with AI-supercharged risk management designed for the modern economy.** We partner with hundreds of high-growth, category-defining companies, including GoPuff, Eight Sleep, Bombas, Chomps, and Blank Street Coffee. Our clients span iconic consumer brands, hospitality leaders, GCs, advanced manufacturers, and next-generation defense contractors. They operate in complex risk environments and need a partner that can move at their speed. Instead of a fragmented, manual brokerage stack, we have built a new category: elite risk advisors operating on top of proprietary technology. Our in-house Agency Management System gives our team and AI agents full visibility into policies, exposures, claims, billing, and commissions. This platform enables deep automation, better decisions, and a fundamentally higher standard of service. WithCoverage was founded by JD Ross (co-founder of Opendoor) and Max Brenner (Bain, Compound). **We have raised over $43M from leading investors including Sequoia, 8VC, Khosla Ventures and Crystal Venture Partners.** Our ambition is not to build a better brokerage. It is to redefine how risk is managed across the economy. **Why Join Us** - **Grow Faster –** We're scaling quickly, giving you real opportunities to lead, shape strategy, and accelerate your career. - **Work That Matters –** We protect the world's most innovative brands: consumer icons, hospitality leaders, next-gen defense contractors, and US manufacturers. - **Redefine an Industry –** Insurance is one of the largest, slowest-moving markets. We rewrite the playbook with proprietary technology, automation, and AI. - **Financial Rewards –** We hire the best and invest in you. Competitive comp, meaningful equity, and excellent benefits. We believe strongly in internal promotion and lay out a plan for everyone's career growth. **Location:** In-office, NYC HQ. This role works daily across Marketing, Sales, Revenue Ops, and client-facing executives, so we've built it to be in-person. **About The Role** We run almost zero virtual events today. We're hiring an Experiential Marketing Lead to build the program from scratch and turn it into one of our largest sources of pipeline. You'll own the strategy, the creative, and the audience around planning and executing webinars, summits, and roundtables that generate leads, deepen client relationships, and establish WithCoverage as a leading voice in modern risk management. You'll work across Marketing, Sales, and Revenue Ops, and directly with executives inside and outside our client base, to make sure everything from promotion through production holds up. This role is ideal for a builder who wants full ownership of a program and the pipeline it produces. **What You'll Do** - Build the program from zero. Own virtual events end to end including strategy, calendar, production, promotion, and reporting. - Launch flagship franchises. Create recurring virtual franchises like AI-in-Industry webinars - Generate pipeline. Own registration, attendance, and qualified lead targets, and be measured on sourced and influenced revenue. - Fill the room. Build the promotion engine across email, LinkedIn, partner co-marketing, and sales outreach, and drive the reminder and incentive cadences that convert registrants into attendees. - Recruit speakers. Source and prep executives from our client base, their networks, and the broader market. - Work cross-functionally. Partner with Sales and Revenue Ops on targeting, lead handoff, follow-up, and clean attribution in HubSpot. - Own Metrics. Monitor event performance metrics to influence future programming. - Support post-event initiatives. Content repurposing, lead follow-up, reporting, and sales enablement. **Who You Are** - 4+ years in B2B events, integrated marketing, demand generation, or field marketing, with full ownership of a program - Fluent in the B2B funnel; you optimize for pipeline, not registrations - Strong writer with creative instincts for formats and audience acquisition - Hands-on with event platforms and CRM/marketing automation (HubSpot a plus) - Excellent written and verbal communication skills with a customer-first mindset for working with vendors and internal teams - Comfortable working directly with C-suite executives - Comfortable with design tools like Canva or Figma for creating virtual events promotional collateral - Ships fast and uses AI tools daily For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $140,000 – $170,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage’s Total Rewards package for full-time employees also includes equity participation and comprehensive benefits. If you’re excited about the role but your compensation expectations are outside this range, we’d still love to hear from you; final offers reflect experience, scope, and leveling. **What We Offer:** - Competitive compensation that includes equity - Comprehensive benefit plans for medical, dental, vision, life, and disability - Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings) - Human Interest: 401(k) provider - Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays - A curated in-office employee experience, designed to foster community, team connections, and innovation - Collaborative, transparent, and fun culture