Expert Activation Specialist

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. About the role The Expert Marketing function aims to increase both the number of touchpoints (multichannel reach) and frequency of engagement with meaningful Healthcare Professionals (HCPs) across Haleon product categories, leveraging a progressively omnichannel approach. The Expert Activation Specialist plays a pivotal role in driving the effectiveness of this ecosystem, ensuring the design and brilliant execution of impactful Expert activation plans across channels. This role is responsible for defining and implementing local omnichannel strategies, maximizing HCP engagement and business impact. A key focus is on performance monitoring and continuous optimization, leveraging data, insights, and advanced analytics to refine activation strategies and improve ROI. The role collaborates closely with Categories and Media, Medical, Regulatory functions to ensure consistency, execution excellence, and the evolution toward a fully data-driven operating model. Role Responsibilities Leverage a multi‑ and omnichannel approach for maximum impact , building new business opportunities by defining and executing strategic initiatives across emerging and existing channels (e.g. WhatsApp, Spotify, YouTube, 1st‑ and 3rd‑party database email), tracking performance KPIs and leveraging Global and European best‑practice learnings. Define and implement the Italian Expert multichannel strategy , with the Haleon Health Partner (HHP) digital platform at its core, ensuring clear media reach, conversion and engagement plans, as well as robust tracking and optimization of HHP performance KPIs. Collaborate closely with the Expert Marketing Manager to ensure effective omnichannel implementation and activation of category‑level content, maximizing consistency, impact and execution excellence across touchpoints. Partner with the Medical function to execute the external Key Expert Engagement (KEE) strategy , influencing key professional organizations and opinion leaders to strengthen Haleon’s corporate reputation among external stakeholders. Manage end‑to‑end KEE engagement (from business opportunity definition to contracting, execution and follow‑up) based on business needs, to drive condition awareness and brand relevance. Prepare and deliver periodic performance reports on omnichannel activities, in close collaboration with the Expert Multichannel Manager. Translate data into clear, actionable insights to inform and strengthen digital strategy development, with particular focus on NCOs. Support the evaluation of campaign and Expert initiative effectiveness, partnering with IPSOS, or sellout data providers as NewLine, Circana, and internal CBIA and SFE teams to build multi‑level, actionable reporting frameworks. Collaborate with CBIA and Global Expert teams to ensure correct execution and adoption of MMM/Prometheus and MORE as the “one source of truth”, embedding these tools into daily decision‑making for Expert activity performance assessment. Synthesize, present and share insights from analytics and research internally, enabling cross‑functional understanding and fostering the evolution toward an increasingly data‑driven omnichannel operating model. Why you? Basic Qualifications: Strong analytical mindset, with the ability to interpret Expert, Marketing and Commercial KPIs. Solid experience in Expert, Marketing and Digital KPI measurement. Proven ability to use data to assess brand performance, Expert activity ROI and support strategic decision‑making. Strong capability to translate data into concrete actions. Deep understanding of Expert omnichannel engagement models. Ability to orchestrate multiple touchpoints (events, digital media, social, training, etc.) in a coherent and effective way. Experience ensuring alignment between strategy, execution and activation timing. High level of confidence in reporting and analytics tools (Excel, PowerPoint, Power BI). Proven experience in building and managing performance dashboards. Ability to convert data into actionable insights to continuously optimize strategies. Excellent cross‑functional collaboration skills. Strong ownership and result-driven attitude. Structured thinking and problem‑solving capability. Strong attention to detail combined with a strategic, end‑to‑end perspective. Flexibility, proactivity and a continuous improvement mindset. High levels of learning agility and change agility. EUR 41,664.00 - EUR 57,288.00 The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations. Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process. Job Posting End Date 2026-10-02 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.