Expert Brand Management (m/w/d) - fixed-term until 03/2028

Job description

We do everything we can to make the lives of pets and pet parents easier, better and happier: Happier Pets. Happier People. We achieve this because we know our customers better than anyone else – because we are pet friends like them. This mindset has made us Europe’s number one in pet supplies – a position we are determined to strengthen. That's why we are looking for people who take responsibility, think boldly, and want to grow with us. Do you want to shape the future of retailing? Welcome to Fressnapf! What you will do with us You develop strong brand strategies for our Non-Food Exclusive Brands and sharpen positioning, messaging, tone of voice and visual identity. Together with Marketing, Category Management, E-Commerce and country teams, you bring brand management from concept to activation. You plan and steer brand and marketing activities across relevant customer touchpoints, from POS to digital channels. Customer needs, market trends and competitor insights are translated by you into clear recommendations for brand growth and differentiation. With a strong sense for retail, product and brand, you ensure a consistent brand experience across assortment, packaging and communication. You monitor brand performance, customer insights and relevant KPIs and turn them into concrete impulses for further brand development. What you will bring with you Experience in brand management, marketing, category management, product management or a comparable commercial role. A good understanding of how brand positioning, customer insights and marketing strategy work together. Passion for making brands visible and translating concepts into concrete activations, campaigns or communication measures. Analytical thinking and a strong sense for market trends, customer behaviour and competitor developments. Strong communication skills and the ability to involve different stakeholders, countries and external partners effectively. A structured, proactive working style as well as enthusiasm for retail, e-commerce, brand building and customer-centric assortments. Why join us? Your freedom: pro rata mobile working and flexible working hours Your team: open, familiar, appreciative culture incl. team events Your environment: dynamic, innovative and agile working environment Your role: high level of personal responsibility and freedom to implement your ideas Your development: regular trainings and seminars in our academy Your four-legged friend: dogs are welcome in our offices (campus) Your health: numerous offers for preventive care, fitness, Yoga@work, etc. Your benefits: employee discounts, company leasing bikes, company pension plan and much more Does this job posting sound exciting to you? Then apply now and become part of our team! With your passion, we can truly make a difference – making life together with pets easier, better, and happier. This position will be filled at MultiFit Tiernahrungs GmbH within the Fressnapf | Maxi Zoo Group.