Expert Marketing Manager, CEE EM East

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. About the Role: Haleon is looking for an Expert Marketing Manager, CEE Export Markets East to lead expert marketing activities across Central Asia, Mongolia, the Caucasus, and Belarus. This role is responsible for shaping and executing expert engagement strategies that strengthen healthcare professional advocacy and support the goal of becoming the brand recommended most often by experts. The position plays a key role in accelerating omnichannel transformation, developing professional engagement programs, and driving sustainable growth across OTC and Oral Health Care categories. The successful candidate will work across diverse markets, collaborating with regional and global stakeholders to deliver impactful and compliant expert marketing initiatives. Responsibilities: Develop and implement the expert engagement strategy for CEE Export Markets East, supporting omnichannel transformation and increasing expert advocacy across the region. Lead expert marketing activities across OTC and Oral Health Care categories, aligning business objectives with local market needs and opportunities. Drive healthcare professional engagement through integrated programs including detailing, scientific content, digital communication, product science support, and advocacy initiatives. Build and strengthen the omnichannel ecosystem by ensuring effective collaboration across expert marketing activities and identifying opportunities for improvement. Ensure compliance with company policies, procedures, and local regulations across all markets within the cluster. Partner with Consumer Marketing, Sales, Shopper Marketing, Medical, Compliance, and IT teams to deliver consistent and impactful expert engagement programs. Build relationships with healthcare organizations, healthcare professionals, and key opinion leaders to support brand advocacy and recommendation. Manage the expert marketing budget, ensuring resources are allocated effectively to strategic growth priorities, including digital acceleration. Monitor performance, evaluate engagement effectiveness, and provide regular updates on key business objectives and initiatives. Lead and develop a high-performing team, fostering collaboration, capability building, innovation, and continuous improvement. Support teams through business transformation, evolving market dynamics, and changes in customer engagement practices. Requirements: Bachelor's or Master's degree in a relevant field. 5 to 10 years of experience in Expert Marketing or related areas such as Professional Relations, Scientific Content, Sales Force Effectiveness, or Digital Marketing. Experience leading teams and delivering business results within the consumer healthcare, pharmaceutical, or FMCG sectors. Knowledge of field force management, expert engagement strategies, omnichannel marketing, and digital transformation. Fluency in English and Russian; knowledge of Kazakh or Uzbek is an advantage. Ability to translate scientific and product-related information into effective expert engagement activities. Experience in segmentation, targeting, organizational optimization, and performance management. Knowledge of digital tools and systems supporting expert engagement and customer experience. Demonstrated experience leading change and transformation initiatives. Excellent stakeholder management, communication, analytical, and problem-solving skills. Adaptability, learning agility, and the ability to work effectively in a dynamic international environment. Healthcare or pharmaceutical certifications are welcomed but not required. Why Haleon? Comprehensive Health Insurance. Life Insurance. Meal Allowance. Corporate car to make your commute comfortable. Additional Vacation Days & Additional Vacation Pay. Additional Maternity and Paternity Leave. Fitness Compensation. Referral Program. Employee Assistance Programme (EAP). Travel and Expenses. Job Posting End Date 2026-10-29 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.