External Communications Lead

Job description

External Communications Lead Reporting to the Senior Manager, Marketing & Communications, the External Communications Lead will play an integral role in supporting Bird’s corporate brand, strategic communications, and external reputation. This role spans social media, content creation, investor and media communications, project-based stakeholder engagement, and crisis communications, working closely with executive leadership and cross functional teams across the organization. Please note that this position is currently slated for an 18-month term with the possibility of extension. What You Will Be Working On Social Media Management Lead the development and execution of Bird’s social media strategy aligned with business objectives including recruitment, proposal pursuits, and corporate reputation. Oversee the creation of high-quality engaging content that strengthens Bird’s brand and resonates with key stakeholders, including clients, investors, and prospective employees. Monitor performance metrics, industry trends, stakeholder interests, and competitive activity to inform content planning and communications strategies. Plan and lead major social media campaigns in support of recruitment initiatives and proposal pursuits. Content Strategy & Production Support the planning and production for video and multimedia content for external channels, marketing campaigns, and employee engagement. Provide day-to-day project management, leadership, coaching, and mentorship to a Content Coordinator. Review and provide feedback on all deliverables to consistently reflect Bird’s brand standards and storytelling approach. Investor & Media Relations Draft press releases and investor communications to support key corporate announcements and business developments. Collaborate with subject matter experts across the organization to ensure communications are accurate, timely, and aligned. Provide media relations support including managing media inquiries, preparing spokespeople, and developing Q&As and key messages. Support executive communications, including earnings call scripts and investor presentations. Amplify investor communications through appropriate digital and social channels. Stakeholder Relations (Corporate Liaison) Support communications planning and execution for government and public‑sector construction projects. Participate in regular stakeholder and client meetings as required. Draft stakeholder protocols, issues management responses, and media inquiry procedures. Act as a point of contact between company and the client/stakeholder group. Crisis Communications Support crisis communications planning and execution, including response protocols and stakeholder messaging. Advise internal teams on aligned internal and external communications during incidents or high‑impact events. Draft and coordinate communications to support risk management, compliance, and reputation protection. Help maintain workflow for consistent, timely information flow during routine and crisis scenarios. What We Are Looking For The ideal candidate is more than an exceptional writer or content creator. They are a strategic communications professional who can build trusted relationships across the business, understand operational and corporate priorities, identify opportunities to strengthen Bird's reputation, and develop communications strategies that support organizational growth. Post‑secondary education in Communications, Marketing, Public Relations, or a related field. 5 to 7 years of experience in corporate communications, marketing, media relations, or digital content development. Strong writing and editing skills with the ability to tailor messaging for varied audiences and platforms. Experience managing social media channels and analyzing performance metrics. Ability to manage multiple priorities in a fast‑paced, deadline‑driven environment. Collaborative mindset with confidence working alongside executives, operations, and external partners. Experience managing a direct report and collaborating closely with peers. Experience within the construction industry considered an asset. For Those Who Seek to Redefine The greatest achievements in history are borne from the greatness within people – where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird. As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada’s skylines coast-to-coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story. What We Believe In We Put Safety First A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement, learning and leadership. We Lead With Honesty We speak and act with integrity, clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results. We Are Stronger Together Success is a team effort. Our inclusive workplace enables our combined expertise, humility and creativity to unlock our greater potential. We Are Driven To Do Great Work We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry. We Create Opportunity Rooted in a solid foundation, we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world. At Bird, we value Diversity, Equity, and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen, learn, and take action in our commitment to building progress in our organization, and the industry as a whole. Cultivating an environment where all employees feel included, seen, and have a sense of belonging is core to Bird’s culture. We commit to proactively employing a workforce that reflects the communities in which we work, fostering an environment of continuous learning, and never compromising on our values. Please note that this is a fixed term contract position.