F&B Marketing Manager

Job description

We are seeking a dynamic and visionary F&B Marketing Manager to join our organization in Cairo, Egypt. This is a business-driving role with direct impact on food and beverage revenue and profitability. You will take full responsibility for marketing and branding all F&B outlets, ensuring strong market positioning, sustained occupancy, and revenue growth. As a key strategic leader, you will have the mandate to influence decision-making across product development, pricing, promotions, events, and brand positioning. This role offers an exciting opportunity to build and elevate a compelling F&B brand while collaborating closely with operations teams and external partners. Develop and execute comprehensive marketing strategies for all F&B outlets, defining the unique positioning and role of each concept within the portfolio Create and manage 360-degree campaigns across online and offline channels, including social media, PR, influencer partnerships, events, brand collaborations, and traditional advertising Drive occupancy and revenue through strategic promotional activities, traffic generation, and seasonal campaign planning (holidays, special events, themed brunches) Collaborate on pricing strategies, conversion optimization, and revenue management initiatives with F&B leadership Produce compelling content and storytelling that builds a strong, cohesive F&B brand identity and communicates the emotional experience of each outlet Monitor campaign performance, traffic metrics, paid online activities, and ROI; translate data insights into actionable business decisions Work collaboratively with F&B management and culinary teams to influence menu storytelling, guest experience, and operational offerings Manage relationships with external agencies, freelancers, and vendors to ensure quality execution and cost efficiency Stay informed on gastronomy trends, local market dynamics, and competitive positioning within Cairo's F&B landscape Support the development of brand guidelines, collateral materials, and visual assets that reflect premium positioning and local market preferences Proven experience in F&B marketing, ideally from a luxury hotel, premium restaurant group, or lifestyle marketing agency Demonstrated expertise in developing and executing marketing strategies with measurable business impact on revenue and occupancy Strong hands-on experience creating engaging content, managing campaigns, and building brand narratives Proficiency in digital marketing channels including social media management, online advertising, and analytics platforms Excellent analytical skills with the ability to monitor performance metrics, interpret data, and optimize campaigns based on insights Experience managing budgets, vendor relationships, and cross-functional teams Solid understanding of the F&B industry, dining experiences, and the ability to translate culinary concepts into compelling marketing messages Familiarity with gastronomy trends and the luxury/premium market segment Fluent, professional-level English communication skills (written and verbal) Fluent Arabic language proficiency Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously Collaborative mindset with excellent interpersonal skills and the ability to work effectively with diverse teams Creative thinking and innovative approach to problem-solving and campaign development Flexibility and adaptability in a fast-paced, dynamic environment Knowledge of the Egyptian F&B market, local consumer behavior, and regional media landscape (preferred) Experience with event marketing and experiential activations (preferred) Hotel Overview: Overlooking one of Cairo’s most beautiful Nile views, Nile City Towers complex is a business destination claim to Egypt’s corporate success. Built on a total area of 16,000 sqm, Nile City Towers boasts a 170 meter Nile façade and its two towers are an anchor to an exclusive shopping center, upscale housing, a five-star hotel, 8-screen cinema and 4 floors of underground parking. The spectacular reception leads the way to 540 elegantly designed rooms, suites restaurants, bars and a health club the 25th floor with a comprehensive range of fitness facilities including a signature Willow Stream Spa as well as a sky-high swimming pool. Physical Aspects of Position (include but are not limited to): Constant standing and walking throughout shift. Occasional ascending or descending stairs and ramps. Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. "Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"