Facebook Ads Specialist – B2B Performance Marketing | RemotePosition Type: Full-Time, Remote Location: Philippines, Pakistan, or Latin America Working Hours: U.S. Client Business Hours / Required Time-Zone OverlapAbout the RoleWe’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.What You’ll DoOwn end-to-end Facebook/Meta Ads strategy for B2B campaignsManage and optimize approximately $4,000/day in ad spendBuild and test custom, lookalike, and interest-based audiencesDevelop targeting strategies for B2B decision-makersBrief creative teams on new concepts, messaging, and testing opportunitiesRun structured A/B and multivariate testsMonitor daily budget pacing and reallocate spend based on performanceTrack CPL, CPA, MQL volume, and pipeline contributionIdentify creative fatigue and underperforming campaigns quicklyAlign targeting and messaging with ICPs, sales funnels, and lead qualification criteriaProvide clear performance updates and recommendations to leadershipRequirementsProven hands-on experience managing high-budget Facebook Ads campaignsExperience managing $1,000+/day in ad spend strongly preferredStrong experience with B2B Meta advertising and lead generationAdvanced proficiency in Meta Ads ManagerExperience with:Instant FormsMeta PixelConversion API (CAPI)Off-platform conversion trackingAutomated rulesStrong understanding of CPL, CPA, MQLs, ROAS, and pipeline performanceExperience using CRM or marketing automation tools to evaluate downstream lead qualityStrong analytical and optimization skillsFluent English with strong written communicationWhat Makes You a Strong FitYou take full ownership of performance, make decisions based on data, and don’t wait for someone else to identify problems.You’re proactive, comfortable managing significant daily spend, and genuinely interested in understanding B2B buyer behavior and what drives qualified conversions.What Success Looks LikeEfficient CPL and CPAConsistent generation of qualified B2B leadsStrong MQL volume and pipeline contributionAccurate daily budget pacingContinuous improvement through structured testingFast identification of performance issues and creative fatigueInterview ProcessInitial Screening CallSpark Hire Video InterviewRecruiter InterviewClient InterviewOffer & OnboardingApply NowIf you have proven experience managing high-spend B2B Meta campaigns and know how to turn paid media budgets into qualified leads and pipeline, we’d love to hear from you.#FacebookAds #MetaAds #PaidMedia #PerformanceMarketing #B2BMarketing #LeadGeneration #MediaBuyer #FacebookAdsSpecialist #RemoteMarketing #RemoteJobs
Facebook Ads Specialist – B2B Performance Marketing | Remote
Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap
About the Role
We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.
You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.
This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.
What You’ll Do
- Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
- Manage and optimize approximately $4,000/day in ad spend
- Build and test custom, lookalike, and interest-based audiences
- Develop targeting strategies for B2B decision-makers
- Brief creative teams on new concepts, messaging, and testing opportunities
- Run structured A/B and multivariate tests
- Monitor daily budget pacing and reallocate spend based on performance
- Track CPL, CPA, MQL volume, and pipeline contribution
- Identify creative fatigue and underperforming campaigns quickly
- Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
- Provide clear performance updates and recommendations to leadership
Requirements
- Proven hands-on experience managing high-budget Facebook Ads campaigns
- Experience managing $1,000+/day in ad spend strongly preferred
- Strong experience with B2B Meta advertising and lead generation
- Advanced proficiency in Meta Ads Manager
- Experience with:
- Instant Forms
- Meta Pixel
- Conversion API (CAPI)
- Off-platform conversion tracking
- Automated rules
- Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance
- Experience using CRM or marketing automation tools to evaluate downstream lead quality
- Strong analytical and optimization skills
- Fluent English with strong written communication
What Makes You a Strong Fit
You take full ownership of performance, make decisions based on data, and don’t wait for someone else to identify problems.
You’re proactive, comfortable managing significant daily spend, and genuinely interested in understanding B2B buyer behavior and what drives qualified conversions.
What Success Looks Like
- Efficient CPL and CPA
- Consistent generation of qualified B2B leads
- Strong MQL volume and pipeline contribution
- Accurate daily budget pacing
- Continuous improvement through structured testing
- Fast identification of performance issues and creative fatigue
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you have proven experience managing high-spend B2B Meta campaigns and know how to turn paid media budgets into qualified leads and pipeline, we’d love to hear from you.
#FacebookAds #MetaAds #PaidMedia #PerformanceMarketing #B2BMarketing #LeadGeneration #MediaBuyer #FacebookAdsSpecialist #RemoteMarketing #RemoteJobs
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Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
