Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.About the RoleWe are looking for an Marketing Consultant II to join the Affiliate Marketing Team at Farmers Insurance, a high-impact group focused on driving scalable customer acquisition through strategic partnerships with third-party publishers. This team collaborates with a diverse network of content creators, media partners, and comparison platforms to deliver high-quality, compliant content that educates consumers while generating measurable business results.As the Affiliate Marketing Program continues to scale, this role will play a key part in enabling data-driven decision-making, improving partner performance, and ensuring operational excellence. You will support performance analysis, campaign optimization, and partner engagement while contributing to the growth and effectiveness of a performance-based marketing model.This is an exciting opportunity for a data-oriented marketing professional who enjoys working cross-functionally, optimizing campaigns, and contributing to a growing, results-driven program.What You’ll DoAnalyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB)Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standardsSupport the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives)Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goalsContribute to campaign planning and execution, including content initiatives such as newsletters and partner communicationsCreate and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion ratesSupport business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partnersManage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality executionLeverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performancePartner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectivenessDevelop and execute test-and-learn strategies to continuously improve performance and customer experienceStay up to date with industry trends and best practices in affiliate and digital marketingRequirements3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance MarketingBachelor’s degreeExperience working with agency partners, publishers, or third-party marketing platforms is a plusMicrosoft Excel (Intermediate) Power BI (Entry Level)Experience leveraging data and analytics to drive marketing decisionsStrong analytical mindset with the ability to interpret data and translate insights into actionable recommendationsDetail-oriented, with a focus on accuracy, compliance, and performance validationStrong communication and stakeholder management skills Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs) is a strong plusExposure to campaign testing (A/B testing) and optimization strategiesBenefitsCompetitive compensation and benefits package:Comprehensive benefits packageCareer development and training opportunitiesFlexible work arrangementsDynamic and inclusive work culture within a globally renowned groupPrivate Health InsurancePension PlanPaid Time OffTraining & DevelopmentNote: Benefits differ based on employee level.
Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.
About the Role
We are looking for an Marketing Consultant II to join the Affiliate Marketing Team at Farmers Insurance, a high-impact group focused on driving scalable customer acquisition through strategic partnerships with third-party publishers. This team collaborates with a diverse network of content creators, media partners, and comparison platforms to deliver high-quality, compliant content that educates consumers while generating measurable business results.
As the Affiliate Marketing Program continues to scale, this role will play a key part in enabling data-driven decision-making, improving partner performance, and ensuring operational excellence. You will support performance analysis, campaign optimization, and partner engagement while contributing to the growth and effectiveness of a performance-based marketing model.
This is an exciting opportunity for a data-oriented marketing professional who enjoys working cross-functionally, optimizing campaigns, and contributing to a growing, results-driven program.
What You’ll Do
- Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB)
- Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards
- Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives)
- Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals
- Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications
- Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates
- Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners
- Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution
- Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance
- Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness
- Develop and execute test-and-learn strategies to continuously improve performance and customer experience
- Stay up to date with industry trends and best practices in affiliate and digital marketing
Requirements
- 3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing
- Bachelor’s degree
- Experience working with agency partners, publishers, or third-party marketing platforms is a plus
- Microsoft Excel (Intermediate)
- Power BI (Entry Level)
- Experience leveraging data and analytics to drive marketing decisions
- Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations
- Detail-oriented, with a focus on accuracy, compliance, and performance validation
- Strong communication and stakeholder management skills
- Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs) is a strong plus
- Exposure to campaign testing (A/B testing) and optimization strategies
Benefits
Competitive compensation and benefits package:
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
Note: Benefits differ based on employee level.
Get the future you want
At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.Technology shapes the way we live our lives. How we work, learn, move and communicate. That means our technology expertise, combined with our business knowledge, does more than help you transform and manage your business. It can help you realize a better future and create a more sustainable, inclusive world.It’s a responsibility we don’t take lightly. That’s why, since our inception more than 50 years ago, we have always acted as a partner to our clients, not a service provider. A diverse collective of nearly 350,000 strategic and technological experts across more than 50 countries, we are all driven by one shared passion: to unleash human energy through technology.As we leverage cloud, data, AI, connectivity, software, digital engineering, and platforms to address the entire breadth of business needs, this passion drives a powerful commitment. To unlock the true value of technology for your business, our planet, and society at large. From advancing the digital consumer experience, to accelerating intelligent industry and transforming enterprise efficiency, we help you look beyond ‘can it be done?’ to define the right path forward to a better future.
Get the future you want
At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.
Technology shapes the way we live our lives. How we work, learn, move and communicate. That means our technology expertise, combined with our business knowledge, does more than help you transform and manage your business. It can help you realize a better future and create a more sustainable, inclusive world.
It’s a responsibility we don’t take lightly. That’s why, since our inception more than 50 years ago, we have always acted as a partner to our clients, not a service provider. A diverse collective of nearly 350,000 strategic and technological experts across more than 50 countries, we are all driven by one shared passion: to unleash human energy through technology.
As we leverage cloud, data, AI, connectivity, software, digital engineering, and platforms to address the entire breadth of business needs, this passion drives a powerful commitment. To unlock the true value of technology for your business, our planet, and society at large. From advancing the digital consumer experience, to accelerating intelligent industry and transforming enterprise efficiency, we help you look beyond ‘can it be done?’ to define the right path forward to a better future.
