Field Marketer

Job description

📍 NYC (On-site) 💲 $100,00-$140,000 + meaningful equity ⏰ Full-time 📌 Reports to: Head of Growth https://www.linkedin.com/in/madalina-tricolici/ TL;DR Kombo (YC S22) builds the infrastructure layer for hire-to-retire employee data. We power recruitment platforms, benefits providers, and spend management tools by giving them reliable access to candidate and employee data across any HRIS, LMS, ATS, or payroll system their customers use. We're looking for Kombo's first Field Marketing Manager to turn conferences, events, executive dinners, and webinars into a repeatable pipeline engine. This is a foundational role. You'll own events at Kombo end-to-end—from strategy to execution—and work directly with the CEO, CRO, Head of Growth, and cross-functional teams to make Kombo visible, credible, and trusted in our core markets. If you've ever wanted to build an event motion from scratch at a high-growth company with room to scale into leadership, this is that role. ABOUT KOMBO Kombo is building the infrastructure layer for all people data. We’re a unified API for HR, payroll, LMS, and recruiting systems. Instead of integrating separately with dozens of platforms, companies integrate once with Kombo to access data from over 100 systems. We abstract away differences in data models, authentication, and API behavior. Since going through Y Combinator in 2022, we: - Grew from 0 → $10M+ ARR (top ~5% growth-wise of VC-backed startups) - Scaled to 60+ team members across NYC 🇺🇸 and Berlin 🇩🇪 - Raised $30M+ from Y Combinator, Acadian Ventures, 486 and other investors Kombo is international by default. We sell globally, operate across regions, and build with a team representing 20+ nationalities. THE ROLE As Kombo's first Field Marketing Manager, you will lead our most important channel as we go up-market. You will own events strategy as a core GTM lever, tightly aligned with Sales, Business Development, and Product. This role sits at the intersection of pipeline generation, brand, and relationships. You'll design experiences that create demand, accelerate deals, and strengthen Kombo's position as the go-to infrastructure partner in HR Tech. You'll start hands-on and execution-heavy, with clear scope to grow into a lead role as our network-based GTM and events become a foundational pillar of our GTM motion. WHAT YOU'LL BE RESPONSIBLE FOR This role is perfect for you if you love owning events strategy and execution end to end, are a natural community-builder, and have excellent attention to detail. You'll build the field marketing playbook from zero and turn it into a predictable pipeline contributor. If you thrive with full ownership and love bringing people together, you’ll enjoy working here. EVENTS OWNERSHIP (CORE RESPONSIBILITY) - Own all events at Kombo end to end, including: - Major industry conferences (e.g., HR Tech) where we sponsor - Executive dinners and roundtables (we have a V1 in place with lots of learnings here ready to 10x this year) - Roadshows and smaller field events - Webinars (operations and execution) - Plan events with leadership and own execution end-to-end - Identify the highest-impact places to reach our ICP and create a repeatable playbook for how we show up (format, setup, booth design, follow-up) STRATEGIC AND OPERATIONAL EXCELLENCE - Translate revenue targets and the product roadmap into a cohesive go-to-market plan, including conferences and events - Build and maintain our motion for in-person touch points selling ENT at scale - Continuously improve how we plan and execute events as volume increases HOW SUCCESS IS MEASURED - Event-sourced and event-influenced pipeline (north star) - Attendance quality (ICP fit, seniority, intent) - Bird-eye view of key events, execution excellence, and on-time delivery - Repeatability and scalability of successful event formats WHO WE'RE LOOKING FOR - Strong project manager who can run multiple initiatives in parallel with high standards - High ownership, high standards, and strong judgment - 1–5 years of experience in field marketing or demand generation at a B2B SaaS company - Commercial mindset with clear understanding of sales cycles and buyer journeys - Hands-on executor who enjoys being close to the work and traveling regularly - Curiosity and empathy to understand our buyer persona deeply (technical C-level execs) and design events backward from it Nice to haves but not a must: - Proven track record of driving measurable pipeline through events - Experience marketing to technical or infrastructure buyers (CTOs, VPs of Engineering, Heads of Product) - Built a field marketing motion from scratch at an early-stage company WHY JOIN KOMBO 1. An ambitious growth path We've grown from $1M → $10M+ ARR in two years and are on track to double the team again in the next year. We already have good data points to believe events will be foundational to our GTM strategy up-market and this role can lead the way there with potential to develop into a Head of Marketing position. 2. Build something from zero This is Kombo's first dedicated field marketing hire. You'll define the strategy, set the bar, and create the playbook. 3. Direct impact on revenue Field marketing is a core GTM lever at Kombo. Your work will directly influence pipeline and deals, not sit on the sidelines. 4. A high-caliber, kind, and ambitious team We aim to build a top 1% operating GTM team in tech. Our team is formed by former founders, professional athletes, or future founders - all fueled by intrinsic motivation to grow and learn as fast as possible. We inspire, encourage, and push each other to be better every day. If this is the environment you want to be part of, join us.