Field Marketing Coordinator

Job description

ABOUT THE ROLE Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities. WHAT YOU WILL DO AND ACHIEVE - Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end - Organize team preparation meetings for each event - Project manage landing pages, registration, email campaigns, timelines, and deadlines - Source venues for Factory field marketing events - Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies - Maintain budget tracker for your programs - Assist with creative approaches to marketing Factory programs (live and virtual) - Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables) - Provide reports on campaign performance and track year-over-year program results - Collect and upload program lead data and surveys immediately post-program - Support flagship events like the Agent Native Development Summit - Travel 30-50% domestically QUALIFICATIONS - 1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company - Strong project management, time management, and organizational skills - Excellent written and verbal communication skills - Interest in metrics-driven marketing; comfortable tracking results against budget - Salesforce, marketing automation, and AI tools experience a plus - Thrive in fast-paced environments; able to shift priorities and support teammates as needed - A passion for developers, autonomy, and shaping how a new category is understood and adopted This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)