Field Marketing & Events Specialist

Job description

📣 ROLE SUMMARY We're looking for a Field Marketing & Events Specialist who understands that the best in-person programs do three things at once: close pipeline, build a brand people talk about, and create relationships that last well beyond the event itself. This role is split equally across revenue, brand, and community. You're not just driving leads at trade shows - you're also the person who designs the customer happy hour that makes a Pro feel like they're part of something, executes the brand activation that gets shared on social, and builds the word-of-mouth flywheel that keeps Topline Pro top of mind in a tight-knit industry. In the home service space, trust is the pitch that works. Contractors talk to each other. Our customers are vocal when they love something, and they’re proud of the businesses they’ve built. Your job is to create the moments that give them something to talk about, and make sure Topline Pro is at the center of it. The ideal candidate has lived on both sides of the table: you've worked in a customer-facing or sales role and understand what it takes to drive a business outcome, and you've also been the person designing the experience that makes meaningful connections happen. That combination is rare and exactly what we need. You'll report to Maddy Sickinger, Head of Marketing, and work closely with the Sales team to align on pipeline goals and GTM strategy. This role is a specialist-level position with a clear path to grow into a manager role as the events function scales. ⚡ WHAT YOU'LL DO Revenue - Hit a quarterly pipeline target. Events at Topline Pro are a growth channel. You'll own pipeline contribution from field and event marketing with defined targets per initiative, lead volume goals, and conversion tracking. - Own the full trade show program - strategic selection, sponsorship negotiation, booth design and build, staffing, on-site execution, and post-show follow-up sequences that actually convert. - Build and run integrated event campaigns with pre-event outreach (email, SMS, social), on-site activation, and post-event sequences that keep leads warm and moving. Brand, Awareness & Experiential - Dream up and execute bold brand moments. We're not looking for someone who plays it safe. Think wrapped trucks pulling into trade show parking lots, unexpected activations that stop a contractor mid-stride, and experiences that get photographed and shared without asking. If it makes people say "that was Topline Pro," you're doing it right. - Own experiential marketing as a growth lever. You'll conceive, pitch, and execute creative campaigns that go beyond the booth - guerrilla moments, field stunts, branded experiences in places our customers actually are (job sites, supply houses, industry events, local markets). - Create pre-show strategy docs and briefing materials so every rep and booth staffer shows up knowing the story we're telling, the audience we're talking to, and the impression we're leaving. - Build the plan to capture and extend event content - photos, testimonials, social moments, and stories that keep the activation alive long after it ends. Relationship Building & Word of Mouth - Build and own the customer events strategy. Design experiences that bring Topline Pro customers together in person- regional meetups, customer dinners, appreciation events- and make them feel like they're part of something worth talking about. - Identify and activate customer champions. Work with the customers who love us most to get them in rooms, on stages, and sharing their stories with other pros in their networks. - Plan and execute co-branded events with strategic partners to extend reach, deepen relationships, and tap into communities we want to be part of. - Build the WOM flywheel. Home services is a referral-driven industry. You'll design the in-person experiences that give our customers something worth sharing and make Topline Pro the name they mention when another pro asks who they use. Operations - Lead logistics end-to-end- vendor coordination, travel, merch, giveaways, shipping, staffing plans, and on-site execution across all program types. - Maintain documentation in Notion so that at any point, anyone on the team can answer "what did that show cost?" or "who worked the booth on Day 2?" without asking you. - Own the retro and reporting loop. After every initiative, synthesize learnings, report results against targets, and use data to sharpen strategy. - Manage event budgets tightly, tracking actuals vs. projections and consistently delivering strong ROI. 🎯 WHAT WE'RE LOOKING FOR - 4+ years of experience in B2B SaaS, with meaningful time across field/event marketing, sales, account management, or customer success- ideally a mix. We care more about your relationship with pipeline and customers than a specific title. - Proven experience driving measurable outcomes through events - you can speak to pipeline generated, brand moments that landed, customer relationships deepened, and ROI delivered. Not just events run. - Sales or customer-facing background. You've owned a book of business or worked in a revenue-generating role. You understand what it feels like to own a number and you bring that accountability into how you design experiences. - Experience with diverse event formats. Trade shows, flagship conferences, executive roundtables, customer community gatherings, brand activations, and co-branded field events. You know which format serves which goal. - A genuine relationship-first instinct. You know how to identify the right customers, earn their participation, and design experiences that make them feel like insiders- not just attendees. You think about WOM as a strategy, not a side effect. - A creative eye and a bias toward bold. You care about the impression Topline Pro leaves- not just in a room, but in a parking lot, on a job site, on someone's Instagram story. You pitch ideas that make people stop, and you have the follow-through to execute them. - Strong cross-functional instincts. You've worked alongside Sales, CS, and Marketing and know how to align event strategy to what the business actually needs. - Project management rigor. You can run multiple programs simultaneously, keep stakeholders informed without being asked, and never let a deadline fall through. - Budget management experience with the ability to make smart trade-offs and deliver strong ROI. - Ability to travel for event execution - estimated 20–30% travel. 🤗 WHO YOU ARE - You get energy from a packed trade show floor and feel just as at home hosting an intimate customer dinner. You know the difference between an event that drives leads and one that drives loyalty, and you know when you need both. - You think about word of mouth as a strategy. You design experiences with the question "what will they tell their peers about this?" baked in from the start. - You've been in a revenue-generating role before and you bring that accountability into everything. You think: what did this create, and what's the next step? - You believe the value of an event isn't the event. It's everything before and after. Pre-event outreach and post-event follow-up are part of your design process, not afterthoughts. - You're a logistics wizard and a creative thinker in the same body. Run-of-show and brand activation concept, same afternoon. - You build relationships that actually matter. You earn trust with customers, turn them into champions, and make them want to tell other pros about what Topline Pro did for their business. - You come up with ideas that make other people say "wait, we could actually do that?" and then you go do it. You're drawn to the unexpected activation, the bold brand moment, the thing that gets photographed because nobody saw it coming. - You communicate proactively and completely. When you need a decision, you show up with context and a recommendation. - You want to be known in the home services community - not just present at the events. - You're energized by speed and ambiguity. Writing the playbook as you run it sounds exciting, not stressful. - You're excited to be in our Williamsburg, Brooklyn office most of the time, with travel when it’s needed. 📅 HIRING PROCESS - Stage 1 (Recruiter Screen): A focused 30-minute audio conversation to explore your background, discuss what you're looking for, and understand mutual fit. - Stage 2 (Hiring Manager Conversation): A 45-minute video deep-dive with Maddy Sickinger, Head of Marketing, on your approach to field marketing, how you think about brand and community building, and your experience bringing events programs to life. - Stage 3 (Onsite): A 2-hour on-site block including an Event Strategy Case Study presentation to a cross-functional panel (Marketing, Sales, and Ops), plus two 1:1s with teammates you'd work closely with. - Stage 4 (Cofounder Conversation): A 30-minute conversation with Nick Ornitz, Co-Founder and CEO, about Topline Pro's vision and how field marketing plays into it. 🙌 WHAT WE OFFER - Competitive Compensation 💰: $75-90K base salary plus bonus (OTE $100-110K) plus equity in a company with strong product-market fit and real momentum. This is a revenue-accountable role- you'll own targets and be recognized when you hit them. - Full Benefits 🛡: Medical, dental, and vision coverage. 401(k) plan (non-matching). Company-paid Wellhub membership for fitness and wellness. - Work-Life Balance 🌴: Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year. - Workspace + Perks ☕: Computer and workspace enhancements. Dinner covered via Uber Eats on late nights, plus a stocked kitchen daily. - Real Impact ⚡: You'll be shaping how an entire industry of home service pros discovers and experiences Topline Pro- in person, at scale, with a brand that's just getting started. 🤝 OUR VALUES - No Bullsh*t: We create meaningful results for our customers and drive growth for our team, ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose. - Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth, even when it doesn't go as planned. - One Team, One Dream: We tackle challenges together with creativity and an open mind, always seeking solutions and embracing fresh ideas to win as a team. - Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect, because great ideas come from everywhere. - Be an Owner: We take responsibility for outcomes, act in the company's best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact. - Boom!: We take time to celebrate each other's achievements, big and small, at work and in life, because shared success fuels lasting momentum. And we end all team meetings in a "Boom!" 🏠 ABOUT TOPLINE PRO We're building an AI-powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly. Topline Pro was co-founded by Nick Ornitz https://www.linkedin.com/in/nick-ornitz-766935a5/ (CEO) and Shannon Kay https://www.linkedin.com/in/shannonekay/ (COO), with an excellent team of 120+ rockstars and plans to expand further in 2026. We serve thousands of local service businesses and were named one of the top 50 Tech Companies building for SMBs in 2023 and 2024 https://www.prnewswire.com/news-releases/topline-pro-named-to-2023-smbtech-50-301805646.html. We're YC-backed and well-funded, with several years of runway, and we've experienced rapid growth over the past year. We're in a phenomenal position to scale, with the financial foundation, product-market fit, and momentum to go big. You'll be joining at an inflection point, where the groundwork is laid, and the path to massive impact is clear. We believe "great candidates" do not come about simply from a check mark next to past experience. We believe in hiring people, not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply. Topline Pro is committed to building an inclusive workplace and assembling a team from diverse backgrounds. We ensure that individuals with disabilities receive reasonable accommodation throughout the application and interview process. We strongly encourage applications from underrepresented candidates and those from nontraditional backgrounds.