Field Marketing Lead

Job description

ABOUT SPAN Span exists to help engineering organizations turn AI adoption into real effectiveness. As AI tools reshape how software gets built, the companies that continuously improve how their teams use AI in their day-to-day will pull ahead. We're the AI-native developer intelligence platform built for that moment. We're looking for people who want to shape how the next generation of high-performing engineering orgs operate. We're a Series A company with a small, focused team that moves fast and ships things that matter. We’re proud to be helping forward-thinking orgs like Ramp, Carvana, Intercom, and OpenTable. We're honored to be backed by dozens of founders, CTOs, and CPOs we admire from Slack, Notion, Rippling, Fivetran, Coda, Adobe, and Square, as well as funds including Alt Capital, BoxGroup, Bling, Craft, and SV Angel. We're on the lookout for a Field Marketer to help us shape our journey at Span. If you're passionate about creating memorable experiences, building relationships with technical audiences, and driving pipeline through innovative marketing programs, keep reading! WHAT YOU'LL BE UP TO: You'll own and execute field marketing programs that drive awareness, engagement, and pipeline across our target accounts and markets. Partner closely with Sales to identify opportunities, build account-focused campaigns, and create programs that help move prospects through the funnel. Plan and execute a variety of events—including conferences, trade shows, executive dinners, customer gatherings, webinars, and community events—from strategy through post-event follow-up. Develop compelling event experiences and campaigns that resonate with engineering leaders, platform teams, and technical decision-makers. Work cross-functionally with Product Marketing, Sales, Customer Success, and Leadership to ensure consistent messaging and flawless execution. Measure and report on program performance, pipeline impact, and ROI, sharing insights and recommendations with the broader team. Build relationships with customers, partners, and industry communities to strengthen Span's presence in the market. Experiment with new event formats, channels, and technologies to help us scale our field marketing efforts efficiently. WHAT WE'RE LOOKING FOR: 4+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role. Experience executing events and marketing programs that drive measurable pipeline and revenue outcomes. Strong project management skills—you can juggle multiple programs, stakeholders, and deadlines without dropping the ball. Experience working closely with Sales teams and aligning marketing efforts to territory and account goals. Excellent communication skills and the ability to engage both technical and business audiences. A passion for learning and self-improvement—you’re not afraid of a challenge and can thoughtfully implement feedback immediately. Team players who want to win on an individual and company-wide level. A data-driven mindset with experience tracking program performance and using insights to improve future campaigns. You thrive in a fast-paced, startup environment and embrace the hustle. BONUS POINTS IF YOU HAVE: Experience marketing to engineering leaders, platform teams, DevOps practitioners, or technical buyers. Experience in B2B SaaS, developer tools, cloud infrastructure, cybersecurity, or adjacent technical markets. Built or scaled a field marketing function at an early-stage startup. Experience with account-based marketing (ABM) strategies and programs. Experience embracing new tools and technologies, including AI, to make you and your team more efficient. A knack for finding creative ways to connect with customers beyond traditional events and conferences.