Field Marketing Manager

Job description

ABOUT DUST Work is being rewritten, and the people holding the pen are the ones who actually run it. With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast. We're serving great customers https://dust.tt/customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026. Dust is backed by Sequoia https://techcrunch.com/2024/06/27/dust-grabs-another-16-million-for-its-enterprise-ai-assistants-connected-to-internal-data/ with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50 https://www.linkedin.com/posts/dust-tt_were-honored-to-be-recognized-on-the-generalists-activity-7359284343929741313-Rq04. SUMMARY We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market. This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences. You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened. RESPONSIBILITIES OWN THE US SALES EVENT CALENDAR AND COLLABORATE CLOSELY WITH THE EMEA FIELD MARKETING TEAM - Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing - Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy - Negotiate packages with event vendors and venues DRIVE PIPELINE THROUGH EVENTS - Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline - Own CRM hygiene: track leads, update HubSpot, and report on event performance - Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings) EXECUTE FLAWLESSLY ON THE GROUND - Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination - Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor - Travel to events across the US regularly (est. 1–2x/month) CREATE EVENT CONTENT AND COMMUNICATIONS - Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas - Work with the broader Marketing team to adapt assets to US market tone and priorities MEASURE AND IMPROVE - Report on event ROI: leads generated, pipeline created, conversion rates - Run structured retros after each event and implement learnings in the next cycle - Help the team sharpen the strategy every quarter WHAT WE'RE LOOKING FOR - 5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS - Proven track record of executing events that directly generate pipeline and revenue - Strong project management skills: you can run 5 events in parallel without dropping the ball - Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise - Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close - Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement - Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude - Based in San Francisco or New York, able to travel regularly across the US - Experience with account-based marketing strategies and coordinating with ABM programs - Track record of building field marketing programs from the ground up at scaling organizations BONUS POINTS - Experience in the AI/ML or enterprise software space - Experience using Dust (or similar AI productivity tools) - Experience supporting enterprise or mid-market sales teams through field marketing - Existing network in the US tech/AI ecosystem COMPENSATION AND BENEFITS - Competitive compensation: $120,000–$160,000 base salary - Significant equity package in a Sequoia-backed startup - Health insurance for you and your dependents - New MacBook Pro or Linux machine, monitor, keyboard, etc. - Beautiful office in the heart of San Francisco - Opportunity to travel to Paris multiple times a year - Regular team events and offsites We can go higher for outstanding profiles. LOCATION We're prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together. We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect. That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call. WHY DUST The models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves. We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast. If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk. Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist. Learn how we think and work. - Our product constitution, https://blog.dust.tt/a-first-version-of-our-product-constitution/ a story about our mission - Agents at work - Latent Space https://www.youtube.com/watch?v=U5wFQOb4eI4, podcast with our cofounder, Stanislas Polu, 2024 - LLMs reasoning and agentic capabilities over time https://youtu.be/8d1PtJBnAEM?feature=shared - dotAI, podcast with our cofounder, Stanislas Polu, 2024