Field Marketing Manager

Job description

As Windfall’s Field Marketing Manager, you will own the programs that bring Windfall’s story to life in the market and generate pipeline for our Sales team. You will design and execute a mix of in‑person experiences, executive programs, creative campaigns, and partner initiatives that reach our key verticals across nonprofit and commercial segments. This is a hands-on, in-market role. You'll be on-site at conferences and Windfall-hosted programs throughout the year, running the booth, demoing our platform live, and talking directly with prospects and customers. You’ll work hand‑in‑hand with Sales, Customer Success, and RevOps to ensure every program has a clear audience, message, and follow‑up plan—and that we can measure its impact on revenue. We hold true to our core values of: (1) Be an excellent communicator; (2) Operate with transparency; (3) Provide leverage, not optimization; (4) Win When Our Customers Win; (5) Act with integrity and trust. ### Responsibilities: - Own the field and event marketing calendar across priority verticals and territories, including industry conferences, curated executive experiences, and Windfall‑hosted programs - Design event experiences that feel intentional and on‑brand for a people intelligence and AI company, not just generic booths or happy hours - Partner with Sales leadership to define target account lists, segment priorities, and pre‑event outreach expectations - Work closely with PMM and CS to bring Windfall’s data story into the room (live benchmarking, interactive data sessions, customer storytelling) - Build pre‑ and post‑event multi‑channel programs (Sales outreach, email, LinkedIn, partner touches) to support each event - Define and manage lead capture and handoff processes, in coordination with RevOps (e.g., lead types, segmentation, routing, and SLAs) - Track and report on key metrics: registrations, attendance, meetings set, opportunities created, and influenced revenue; share insights with Sales and Marketing - Iterate on programs based on performance, feedback from the field, and learnings across verticals - Travel to and staff Windfall's presence at industry conferences and field events, owning on-site execution from booth setup through post-event handoff - Deliver live product demos on the show floor and in executive settings, translating Windfall's data story into a conversation that lands with the person in front of you ### Requirements: - 2-4 years minimum in B2B marketing roles with meaningful responsibility for field, events, or demand gen programs - Demonstrated experience running programs that tie directly to pipeline and opportunity creation - Strong project management and communication skills; able to coordinate multiple stakeholders and programs concurrently - Comfortable partnering directly with Sales leaders and AEs - Based in the SF office, with approximately 30% travel - concentrated in peak conference seasons, including multi-day trips and occasional weekends ### Preferred Qualifications: - Experience in B2B SaaS, especially data/analytics, GTM tools, or MarTech - Exposure to Windfall’s core verticals (nonprofit, financial services, retail, travel & hospitality) - Familiarity with CRM and marketing tools (e.g., Salesforce, MAP) for tracking program impact **Additional Information:** The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across California. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. We also offer a comprehensive benefits package, which you can explore on our [careers](https://www.windfall.com/careers) site Compensation range: