Field Marketing Manager

Job description

**About Us** At Litify, we're powering a new era for the legal industry. Since our founding in 2016, we’ve helped law firms and corporate legal departments turn operations into impact through our leading AI-native Platform of Action. Over 55K legal professionals and 450+ enterprise clients across plaintiff, insurance defense, immigration, and the Fortune 500 trust Litify to combine cloud-based technology, configurable AI-native workflows, agentic AI, and powerful business analytics into one open ecosystem that moves legal teams from systems of record to systems of action. Backed by Bessemer Venture Partners and recognized as an Inc. 5000 and Deloitte Technology Fast 500 fastest-growing private company, Litify is at the center of legal innovation. Headquartered in New York, we're building the last legal platform our customers will ever need. **About the Role** Events and field programs are one of our biggest pipeline drivers and some of our most powerful brand moments. We want to grow both – more cities, more formats, more ways to get in front of our audience, show up as Litify, and grow the business. We're looking for a Field Marketing Manager who can take a set of field programs and own them – from strategy and planning through execution and follow-up – and make sure every event looks, feels, and performs like Litify. You'll work closely with our Senior Field Marketing Manager who leads our events function, and partner with Sales, Customer Success, and the rest of Marketing to put Litify in front of the right audiences. This role fits someone who doesn't need a playbook handed to them – you'll help shape it, run it, and make it better each time. **What You'll Do:** - **Plan and run Litify-hosted field events:** executive dinners, roundtables, happy hours, workshops, and regional roadshows from ideation to execution, with a clear plan for what success looks like - **Organize and lead trade shows and industry conferences:** from choosing the right activations and sponsorships to booth strategy, the hosted events around each show, and on-site meetings, making sure we maximize our presence and ROI - **Treat every event as a brand activation:** partner with our creative team to bring the Litify brand to life, from booth design and on-site experience to content, giveaways, and every attendee touchpoint - **Own your program calendar end to end:** budget, venues, vendors, logistics, invites, promotion, on-site execution, and post-event follow-up, including setting targets and measuring business impact - **Partner closely with Sales on events:**picking the right target markets and accounts, identifying the audience, driving attendance, and turning events into pipeline - **Support partner and customer events as part of our broader brand and GTM strategy:** building activations that grow these relationships, deliver a great brand experience, and help expand our book of business - **Track and report on what's working:** attendance, pipeline generated and influenced, and ROI- and use it to shape what comes next - **Collaborate with the full marketing team** on pre- and post-event strategy, data and analysis, and design, while making sure everything is tracked - **Travel to events as needed** (roughly 25–30%) **What You Bring:** - **3–5 years** **of field or event marketing experience**, ideally in B2B SaaS - **A track record of owning programs end to end,** not just executing someone else's plan - **Highly organized, with excellent project management:** you can juggle multiple events, budgets, and deadlines without dropping anything, and you know how to prioritize based on impact and timing - **A business-first mindset:** you start with the outcome, design the strategy and experience to deliver it, and always push for what moves the business forward - **Comfort working with Sales and senior stakeholders**, and confidence in front of customers and executives - Hands-on experience with Salesforce and event or marketing automation tools (Splash a plus) - Comfortable in a fast-paced, dynamic environment where priorities can shift - **Autonomous, driven, and collaborative:** you see what needs to happen, take ownership, and bring people along **Nice to Have:** - A strong eye for brand and design – you know what makes an event feel premium and memorable - Experience marketing to legal, professional services, or enterprise audiences - Customer marketing or community experience - Experience with executive-level events (GCs, managing partners, C-suite) **Disclosure:**This job is fully remote, with the exception of employees living in New York City and New Jersey**.** Our NYC/NJ employees adhere to our hybrid schedule, which involves working in our Manhattan office 6 days a month. The estimated base salary pay range for this role is $115,000-$125,000. You will also be offered a bonus and benefits. Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.