Field Marketing Manager, APAC

Job description

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow. We are looking for a strategic, revenue-driven Field Marketing Manager to own and scale demand generation across the APAC region. This is a brand new role for Synthesia — you will be the first dedicated field marketer in Asia-Pacific, building the regional program from the ground up and giving our growing APAC sales team the marketing firepower they need to compete and win. You will partner closely with Sales, Customer Success, Partnerships, Customer Marketing, and ABM Marketing to design campaigns that build and accelerate pipeline, support expansion, and increase brand presence across APAC markets. This is a highly cross-functional role for someone who combines deep regional market knowledge with strong execution and a clear sense of ownership. THE ROLE - Own the end-to-end APAC field marketing strategy and execution plan, aligned to regional pipeline and revenue targets - Work closely with the APAC sales team and forge strong communication and processes between marketing and revenue teams - Identify, plan, and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns - Develop localised messaging and content in partnership with the sales team, ensuring campaigns resonate with APAC buyers across key sub-regions - Continuously measure, manage, and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, and sales cycle conversions — tracking both sourced and influenced pipeline in partnership with Marketing Ops - Expand and adapt strategy based on learnings and analysis of sales and marketing data — both internally collected and available industry standards - Increase Synthesia's visibility and credibility across APAC through strategic event selection, thought leadership activations, and local storytelling - Build relationships with local agencies, venues, key industry communities, partner organisations, and associations across the region - Travel across the APAC region to attend and organise events. It's essential that you're open and willing to travel as and when required EXPERIENCE - 3–5+ years of B2B field marketing experience, ideally in SaaS or high-growth tech - Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs - Deep knowledge of the APAC market — key verticals, events landscape, and buyer behaviour across sub-regions - Experience running integrated, multi-touch campaigns across online and offline channels - Strong background partnering directly with Sales and Revenue teams, including enabling sales teams across multiple sub-regions - Experience with pipeline attribution and reporting, including sourced vs influenced pipeline tracking - Established regional network across APAC; based in the region with hands-on local market experience SKILLS - Fluent English — required; additional APAC language skills (Mandarin, Japanese, Bahasa, Korean) are a strong advantage - Deep understanding of regional pipeline planning across multiple APAC markets - Experience managing marketing automation and CRM platforms (HubSpot & Salesforce) - Strong analytical skills with ability to translate data into actionable insights, including pipeline attribution reporting - Ability to localise and adapt marketing content and campaigns for diverse regional audiences - Exceptional project management and organisational skills TRAITS - Highly proactive with strong ownership mentality — comfortable being the first and sole field marketer in the region - Self-starter who thrives with autonomy in a fast-paced, high-growth environment - Comfortable balancing strategic planning with hands-on execution - Collaborative and influential across functions and time zones - Adaptable in a fast-paced, scaling environment - Culturally curious and effective at building relationships across diverse APAC markets