Field Marketing Manager, APAC & ME

Job description

**SimSpace serves as an AI Proving Ground where organizations can confidently train, test, and outmaneuver adversaries in any environment.** Trusted by allied governments, militaries, enterprises, and research institutions worldwide, SimSpace enables adaptive, AI-ready defenses that stay ahead of evolving threats. Founded in 2015 by experts from U.S. Cyber Command and MIT Lincoln Laboratory, the platform unifies training, testing, and validation in a realistic, live-fire simulation—helping teams evaluate security investments, optimize performance, and compress cyber readiness cycles from months to days. **Why join SimSpace?** We are an organization that is focused on building our culture and mindfully enhancing our atmosphere every day which is why we have collaborated on an integral value system. Our governing philosophy of being Human Centered is deeply embedded within our value system. We apply this philosophy to every one of our internal team members, external clients, and their customers. **How Do We Work?** We believe that people are at the center of everything we do. SimSpace fosters a culture of continuous learning, curiosity, and professional growth. That belief shows up in action: in-house training, internal and external learning platforms, cyber conferences, industry events, and dedicated time for skill development. Our people are empowered to shape their careers - and it shows. Year over year, SimSpace consistently outperforms industry benchmarks in internal mobility, promotions, and total rewards growth. **Who Thrives Here?** We are a team of innovators, protectors, and problem-solvers. We believe diversity of thought and experience fuels better solutions, and we’re committed to building teams that reflect the communities we serve. Whether you’re remote or office-based, you’ll collaborate with talented colleagues across departments and time zones, united by the mission to create a safer digital world. **We invite you to apply today!** **Singapore (Remote)** ## SimSpace is seeking a Field Marketing Manager to drive air cover and pipeline across the Asia-Pacific (APAC) and Middle East (ME) regions. Based in Singapore, this role will execute regional marketing programs that align with global campaigns, while tailoring activities and messaging to local markets, customer needs, and sales priorities. Reporting to the Boston-based Director of Demand Generation, the Field Marketing Manager will work closely with regional sales leaders, external partners, our product marketer, and our operations leader to deliver integrated marketing programs that create air cover and generate qualified pipeline. This is an ideal opportunity for an ambitious, highly-organized marketer who enjoys both strategy and execution and thrives in a fast-paced, high-growth cybersecurity company. This role is based in Singapore and could require some occasional (<25%) travel throughout APAC and the Middle East for customer events, conferences, and partner activities (no specific travel requirements are currently planned). ## **What will you be doing as a Field Marketing Manager, APAC & ME** ## **at SimSpace?** ### **Regional Marketing Strategy & Execution** - Develop and execute integrated field marketing plans that support air cover and pipeline goals across APAC and the Middle East. - Localize global campaigns and messaging to resonate with regional audiences and market priorities. - Partner closely with regional Sales leadership and partners to align marketing programs with territory plans and target accounts. - Identify regional market trends, customer opportunities, and competitive insights to inform campaign planning. ### **Events & Customer Engagement** - Plan, execute, and support both owned and sponsored regional in-person conferences, executive roundtables, webinars, customer events, and partner activities. - Manage all aspects of event execution, including logistics, vendors, budgets, promotional campaigns, and post-event follow-up. - Coordinate executive meetings and customer engagement opportunities around major industry events. - Ensure timely lead follow-up and nurture activities in partnership with Operations. ### **Demand Generation & Pipeline Development** - Execute multi-channel marketing programs including email, digital advertising, LinkedIn, webinars, content syndication, and partner marketing. - Support account-based execution (ABX) initiatives for priority accounts across the region. - Work with Operations to track and report on region-specific campaign performance, optimize conversion rates, and improve marketing ROI. - Analyze campaign performance and provide recommendations to improve engagement, lead quality, and pipeline contribution. ### **Partner & Channel Marketing** - Collaborate with strategic partners, industry associations, analysts, and regional publications to expand SimSpace's market presence. - Coordinate joint marketing activities including webinars, events, content promotion, and demand generation campaigns. - Manage relationships with regional agencies, vendors, and event organizers. ### **Content & Sales Enablement** - Work with Product Marketing to localize messaging and campaign assets for regional audiences. - Support creation of customer success stories, event presentations, regional case studies, and sales tools. - Provide Sales with campaign updates, event briefs, and marketing materials to maximize engagement opportunities. ## **What are the qualifications to apply? To be successful as a Field Marketing Manager, APAC & ME, you need to have:** - Must be located in Singapore. - 3–5 years of B2B field marketing, demand generation, or event marketing experience, preferably in cybersecurity, enterprise software, or SaaS. - Experience executing integrated marketing campaigns that generate measurable air cover and qualified pipeline. - Strong event management experience, including conferences, executive events, and webinars. - Experience partnering closely with sales teams and managing all aspects of regional marketing programs from start to finish. - A self-starter with excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously. - Strong written and verbal communication skills. - Comfortable working in a fast-paced startup environment with a hands-on approach. - Experience with Salesforce, HubSpot, Marketo, or similar CRM and marketing automation platforms preferred. - Experience working with regional agencies and vendors across APAC is a plus. ## **Preferred Experience** - Experience marketing across Southeast Asia, Australia/New Zealand, Japan, Korea, and several countries across the Middle East. - Knowledge of the cybersecurity market and enterprise buying process. - Experience supporting partner marketing and channel programs. - Familiarity with ABX platforms, LinkedIn Campaign Manager, and digital marketing analytics. ## **Success in this Role** Within your first year, you will: - Deliver integrated regional marketing programs that generate qualified air cover and pipeline across APAC and the Middle East. - Establish strong partnerships with Sales and become a trusted advisor on regional marketing strategy. - Execute high-impact regional events and customer engagement programs. - Improve campaign performance through data-driven optimization and reporting. - Expand SimSpace's brand awareness and market presence throughout the APAC and Middle East regions. ## ***We’re proud to offer a competitive and comprehensive package designed to support your well-being, growth, and success:*** - **Health & Wellness.** Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one! - **Mental Health Support.** Access to company-paid counseling, coaching, and resources for you and your family through Spring Health. - **Financial Well-Being.** Plan for your future with a 401(k)-retirement savings plan featuring a company match. - **Flexible Time Off.** Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members. - **Parental Leave.** Paid leave plans to support you and your loved ones during life’s most important moments. - **Ownership Opportunities.** Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success. - **Referral Rewards.** Earn $1,500–$3,500 for every qualified hire through our employee referral program. - **Peloton Interactive Wellness Program.** Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals. - **Continuous Learning.** Access a LinkedIn Learning membership to prioritize your personal and professional development. - **Social Connections.** Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community. **SimSpace is an Equal Opportunity Employer:** *In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.* *SimSpace is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.* *Research shows that women and people from underrepresented groups only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. SimSpace encourages you to break that statistic and to apply. We look forward to your application!* *We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact* [*careers@simspace.com*](mailto:careers@simspace.com)*.* *SimSpace does not accept unsolicited resumes from employment agencies.* *Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range.*