Field Marketing Manager, EMEA

Job description

ABOUT ZIP Zip is the AI platform for enterprise procurement — built for humans and agents working together. By orchestrating procurement across teams, tools, and suppliers with the help of AI agents, companies can secure the resources they need to innovate faster than ever before. The world’s most influential enterprises trust Zip, including T-Mobile, OpenAI, AMD, Mars, Dollar Tree, and more. Together they’ve saved over $8 billion and processed over $500 billion in spend. Zip’s team includes product leaders from Apple, Airbnb, and Meta, as well as former procurement leaders from United Health, Sanofi, MGM Resorts, Discover, and NASA. Backed by Adams Street, Alkeon, BOND, CRV, DST, Tiger Global, and Y Combinator, Zip has raised $371 million, most recently at a $2.2 billion valuation and has been recognized by Forbes Fintech 50, Fast Company's Most Innovative Companies, Inc. Best in Business, and LinkedIn Top Startups. YOUR ROLE Zip is looking for a Field Marketing Manager to lead the GTM marketing strategy for our expanding EMEA market. In this role you will lead the development and execution of strategic marketing initiatives at the regional level to support overall marketing goals and objectives. This role requires a creative thinker with a strong understanding of regional marketing dynamics, ABM, third party event/tradeshow management and how to effectively manage a marketing budget. The ideal candidate will have a proven track record of driving results through field marketing programs and working with cross-functional teams. YOU WILL - Strategy Development: Collaborate with marketing leadership to develop a regional marketing plan that is aligned with overall business goals and objectives. - Event Management: Plan, execute, and oversee a variety of events including trade shows, hosted events, sponsorships, webinars and community events to generate leads and foster relationships with customers and partners. - Drive Field Programs: Collaborate with sales to create and execute field events, closing dinners, direct mail, ABM, and custom experiences that help advance and close deals. - Collaborate Across Teams: Work closely with marketing, sales, and customer success to ensure event strategies align with business objectives and deliver measurable results. - Global Collaboration: Partner with Corporate and Growth Marketing teams to stay aligned on strategy and priorities. - Lockstep with sales: Creating internal event and campaign overviews for sales enablement and visibility of campaigns, ROI of programs, and build GTM calendars together. - Track and Optimize Results: Measure the impact of events on pipeline generation, maturation, and closed-won deals. Refine strategies and continuously improve ROI through data-driven insights. - Budget Management: Manage the regional marketing budget, optimizing spend to maximize ROI and achieve KPIs. QUALIFICATIONS - 4+ years of field and event marketing experience, preferably in B2B SaaS or enterprise environments at iconic brands. - Proven ability to manage flagship conferences, sales dinners, and third party sponsored tradeshows. - Experience developing and executing successful field marketing strategies and campaigns. - Exceptional project management skills, with the ability to juggle multiple priorities, deadlines, and stakeholders effectively. - Excellent collaboration and communication skills to align cross-functional teams and deliver impactful experiences. - Familiarity with marketing tools like Salesforce, Marketo, or event platforms such as Splash and Zoom webinar. - A results-driven mindset with demonstrated success tracking and optimizing event impact on pipeline and revenue. - Willingness to travel for events as needed (up to 40%). PERKS AND BENEFITS At Zip, we’re committed to providing our employees with everything they need to do their best work. - 📈 Start-up equity - 🦷 Health, vision & dental coverage - 🚍 Commuter benefit - 🚠 Team building events & happy hours - 🌴 Flexible PTO - 💻 Apple equipment plus home office budget We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!