Field Marketing Manager - USA

Job description

## About the role We're looking for a Philadelphia-based experienced field marketing manager, with a background in B2B SaaS, to join the global marketing team and be the person on the ground to coordinate and support GTM campaigns with the local sales team. ## What you'll do ### Cross-functional coordination - Be the main point of contact between the US sales team and global marketing - Work directly alongside sales, alliances, legal experts and customer success to understand what they need, translate it into marketing activity, and make sure it actually happens - Coordinate go-to-market motions, campaigns, and field initiatives, keeping both the local team and global marketing in sync - Spot gaps and opportunities in the field and bring them back to the global team with clear context ### Pipeline support - Support pipeline generation through targeted campaigns, outreach coordination, and ABM for priority accounts - Help move leads and opportunities forward in collaboration with the sales team - Track results and report back on what's working ### Events - Own the US field marketing event calendar: trade shows, roundtables, hosted dinners, sponsorships, and more - Coordinate execution end-to-end, from logistics and speakers to lead capture and post-event follow-up ### Content and thought leadership - Localize or create global content for a US audience: tone, references, market context - Support sales with the right collateral at the right stage - Contribute to US-specific campaign narratives and thought leadership initiatives in collaboration with the global content team ### What we're looking for - 8+ years in B2B field marketing, demand generation, or a sales-aligned marketing role - Field marketing experience is a must — you've owned a regional program and know what it takes to run it independently - B2B SaaS background is a must; you understand long sales cycles, complex buying committees, and the reality of marketing to enterprise buyers - You’re based in the Philadelphia area, and you are comfortable going to the office at least 3 days / week. - You've operated in an environment where you had to define the process, not just execute one - Experience spanning events, content marketing, and sales enablement — whether separately or in combination - Someone who genuinely enjoys working with sales, understands what they need, and knows how to be useful without getting in the way - Proficient in HubSpot or a comparable CRM - Analytical and organized; you know how to prioritize when five things feel urgent - Comfortable in a global, distributed company where the marketing team is in Europe and you'll be the only field marketer in your region