Field Marketing Senior Lead – Business Development

Job description

Who We Are At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities. The Role We are looking for a strategic and commercially minded Field Marketing Senior Lead – Business Development to join our Marketing team. This role is focused on helping Kyndryl create new growth opportunities by opening doors in targeted whitespace, building executive relationships, and supporting the development of net-new logo and new-scope pipeline. Business Development Marketing is a proactive growth motion designed to create demand earlier, before an RFP exists. The ideal candidate will partner with Senior Industry Advisors, Sales, Consult, Industry teams, Alliances, Third-Party Advisors, Corporate Affairs, Corporate Communications, and broader Marketing stakeholders to identify priority accounts, shape opportunities, and build pipeline momentum. This person will bring a strong hunting mindset, using data, insights, brand positioning, thought leadership, executive engagement, and advisor influence to help Kyndryl show up in new places, build trust with new decision makers, and progress priority opportunities. Key Responsibilities Support the development and execution of Business Development field marketing strategies focused on targeted whitespace, net-new logo, and new-scope opportunities. Partner with Senior Industry Advisors, Sales, Consult, Industry, and Business Development leaders to align on priority accounts, account insights, relationship gaps, and opportunity-creation plans. Use data, insights, AI tools, agents, and account intelligence to identify target accounts, key personas, relationship paths, market triggers, and relevant entry points for Kyndryl. Build and activate targeted marketing plans that help open doors before an RFP exists, including executive events, thought leadership, advisor engagement, alliance activations, and tailored client experiences. Partner with Third-Party Advisors, Alliances, Corporate Affairs, Corporate Communications, and Brand to strengthen Kyndryl’s visibility, credibility, and influence in priority markets and accounts. Support differentiated client experiences, including workshops and co-creation sessions, to help accelerate engagement, demonstrate innovation, and de-risk opportunity progression. Operate with discipline and focus, prioritizing targeted, high-value activities connected to priority accounts, relationship progression, and measurable Business Development outcomes. Who You Are You are a strategic field marketer with strong business acumen, a growth mindset, and the ability to connect marketing activity to business outcomes. You are proactive, curious, and comfortable operating in ambiguity. You can connect dots across Sales, Marketing, Alliances, Advisors, Consult, Industry, and executive stakeholders, translating market signals and account intelligence into practical actions that help teams open doors and create momentum. You are customer-focused, data-informed, and collaborative. You care about building trust, creating relevance, and helping Kyndryl show up differently with clients who may not yet know us well. Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment. Who You Are Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 7+ years of experience in B2B marketing, field marketing, account-based marketing, business development marketing, or related marketing roles. Experience in technology services, IT infrastructure, consulting, or enterprise B2B environments. Experience building and executing targeted marketing programs for strategic accounts, new logo acquisition, whitespace expansion, or executive engagement. Strong understanding of complex B2B sales cycles, pipeline development, opportunity progression, and executive-level buying committees. Experience partnering with Sales, Business Development, Industry, Consult, Alliances, and cross-functional Marketing teams in a matrixed environment. Prefered Qualifications Strong ability to use data, insights, AI tools, agents, and account intelligence to guide marketing strategy, targeting, messaging, activation, and follow-up recommendations. Familiarity with Third-Party Advisors, analyst relations, alliance marketing, executive briefings, or co-creation experiences is a plus. Knowledge of Financial Services, Healthcare, or Communications, Media, and Technology sectors is a plus. Excellent communication, stakeholder management, and executive presence. Being You Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way. What You Can Expect With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed. Get Referred! If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.