Field Marketing Specialist I

Job description

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology. Required Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 2–4 years of experience in field marketing, event marketing, or a closely related marketing role. Demonstrated experience managing customer events and employee engagement programs. Strong understanding of social media platforms, best practices, and performance measurement. Proficiency in Microsoft Office applications, including PowerPoint and Excel. Excellent communication, organizational, and project management skills. Ability to manage multiple priorities simultaneously in a fast-paced environment. Willingness to travel occasionally for events and conferences. Preferred Qualifications Experience with Adobe Photoshop or other graphic design tools. Familiarity with social media management. Exposure to demand generation workflows or CRM/marketing automation tools. Prior experience working in a B2B technology or enterprise software environment. Career Growth Opportunities This role offers a strong foundation for building a career in B2B technology marketing. You will gain hands-on experience across event marketing, social media strategy, customer engagement, and cross-functional collaboration. As you grow in the role, you can expect opportunities to: Take ownership of larger regional marketing programs and campaigns. Lead end-to-end execution of flagship customer conferences and executive events. Develop deeper expertise in demand generation, campaign analytics, and marketing strategy. Partner directly with sales leadership and product marketing teams to drive measurable business impact. Why Join Us? We are committed to your professional development — offering continuous learning opportunities, leadership exposure, and a clear path for career advancement within our global marketing organization. Work with Cutting-Edge Tools: Gain access to new marketing technologies and see your creative ideas come to life. Be Part of a High-Performing Team: Collaborate with dedicated professionals who are passionate about pushing boundaries and achieving excellence. At Cadence, we believe in fostering a work environment where your creativity, dedication, and impact will be truly recognized. Excited to elevate your marketing career? Join Cadence as we define the future of impactful marketing experiences in India Event Management Coordinate with sales, marketing, and business partners to plan and execute Cadence-hosted events, industry conferences, webinars, and internal employee engagement programs. Own end-to-end event logistics, including vendor coordination, venue management, attendee registration, and on-site execution. Partner with the demand generation team to track and report on event-sourced leads (MQLs). Capture post-event performance data and prepare reports with actionable recommendations. Social Media Support Cadence's regional social media presence across platforms, maintaining alignment with global brand voice and audience engagement goals. Manage content calendars in collaboration with external agencies, ensuring timely and on-brand publishing. Monitor social media performance metrics and recommend optimization strategies based on data. Collaborate with employees and internal stakeholders to develop testimonials, video campaigns, and creative assets that strengthen employer branding. Cross-Functional Collaboration Work with cross-functional teams — including Sales, Product Marketing, Corporate Communications, and HR — to support campaign planning, execution, and reporting. Coordinate with the procurement team to raise purchase orders and source marketing collateral and promotional items. Liaise with the finance and accounts team to ensure timely and accurate invoice processing. Assist in maintaining marketing project timelines and keeping stakeholders informed of progress. We’re doing work that matters. Help us solve what others can’t.