Field Marketing Specialist - UK

Job description

**🪐 Discover our galaxy** Join the Future of Work ! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform. What makes us different: - A diverse team of 600 Malters across 6 European countries - A culture that champions equality (50% of our Comex are women) and inclusive growth - Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI - A mission to give everyone the freedom to work differently Ready to help shape the future of work? Your next chapter starts here! 🪐 *At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.* **Explore your future career 🔭** As a global **Field Marketing Specialist**, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality lead and sales meetings, and nurture Malt clients, in the UK and globally. While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns to support global sales strategy. You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team. ### Key responsibilities ✨ - Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programs and digital marketing. - Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localize global campaigns covering all our business in the UK. - Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go-to-market strategies. - Organize events (Malt’s run event and sponsorship to external events), leveraging resources as needed. - Align with the Enterprise & global sales teams. Work closely with sales leadership to align the marketing activities to the business needs & organisation, hold business reviews, and participate in sales meetings. - Facilitate access to all marketing resources (events / ebooks / articles etc.) - Facilitate feedback loop with sales. - Analyse results, metrics and reports to determine effectiveness of program activities. - Participate in transversal projects and / or global activities. ### About you 🧑‍🚀 - 3 to 5 years of B2B field or event marketing experience preferably in the **tech industry.** - Experience supporting complex buying cycles and interacting effectively with large sales teams (meaning you are assertive and vocal enough). - Superior project management skills as you will be working on several projects at once in a fast-paced environment and will need to be autonomous. - High comfort level with a fast-changing environment. - Full proficiency in English is required; fluency in Spanish would be significant plus. - Experience and ease with the following tools is appreciated: Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.) etc. ### How to join the mission? 🚀 - First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (30-45 minutes) - Interview with your future manager, Marthe Buisson, Head of Field Marketing, to delve into your experience and the specifics of the role. (45 minutes) - Home assignment for you to complete, which will be evaluated by Marthe and a member of the sales team in order to assess your technical skills. - Final interview with a C-Level leader to discuss Malt’s long-term vision.