Field Multicultural Marketing Strategist

Job description

As an Amplify Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires marketing expertise, preferably within the automotive industry, as well as a deep understanding of Hispanic culture, values, and consumer behavior. Knowledge of other multicultural markets, preferably African American and Asian markets, is also desired. In this role, you will collaborate with client's dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing. Fluent Spanish speaker Experience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&I Knowledge and understanding of various dealership processes and environments Ability to set clear, measurable goals and maintain dealer accountability through regular progress tracking Strong knowledge of digital marketing tools, platforms, and analytics Excellent communication and relationship-building skills Proven track record of success in multicultural marketing- Hispanic a must, African American and Asian Preferred. Marketing/advertising media budget planning Proficient with Excel (pivot and data interpretation) and Power Point Minimum 2 years' experience in digital marketing and business development in the automotive industry. Automotive experience strongly preferred. Bachelor's degree required The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, and other business and organizational needs. The disclosed range estimate may not have been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At MSXi, it is not typical for an individual to be hired at the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current annual range is $110k to $150k based on current experience. MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law. MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement. With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.