Founding Growth Marketer

Job description

WE'RE UNLOCKING ACCESS TO THE NHS, BECAUSE HEALTHCARE IS NOT TRULY FREE UNTIL IT'S TRULY ACCESSIBLE 💙 The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we’re on a mission to fix it with technology that actually works. We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI. We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable https://bookable.health/?utm_source=ashby Search to help new patients find and book appointments seamlessly. Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients. We operate from within a working GP practice in East London 🏥 We're backed by Y Combinator, Innovate UK and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe 🚀 ⛩️ OUR PRINCIPLES Exciting challenges lie ahead. Guided by our principles, we’ll meet these challenges with a thoughtful and caring approach. These principles drive everything we do at Healthtech-1: 1. 💙 Care deeply 2. 🏋️‍♀️ Work hard 3. 🤝 Be your word 4. 💬 Trust in radical truth and transparency 5. 🚀 Do your life's best work 6. 🥳 Find the fun Read more about our principles and our "why" in the Healthtech-1 Handbook https://link.ht1.uk/handbook. FOUNDING GROWTH MARKETER 🚀 MISSION STATEMENT Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down! As Founding Growth Marketer you’ll be an essential part of the growth team. We’re currently dependent on outbound activity from the sales team. But if we’re truly going to make a positive impact on the NHS and do it fast you need to help us turn the tables and make inbound leads a core channel. Doing so you will radically transform our growth. We would like you to initially focus on 2 marketing channels: content distribution and community, before moving onto other channels. Over time you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country (and who knows, even beyond). If this excites you, get in touch 😊 Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team. From day 1, you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country. If this excites you, get in touch 😊 🎯 OBJECTIVES & KEY RESULTS IN YOUR FIRST 3 MONTHS Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1 Key results: - Generate 100 leads per month - Run 5 experiments - Set up accurate measurement and attribution - Growth team grade your handover process as 5/5 - Nurture an engaged community of 100 by running 3 high impact events 📅 PROJECTS AND MILESTONES IN YOUR FIRST 3 MONTHS BY MONTH 1: GET THE LAY OF THE LAND & IMPLEMENT QUICK WINS - Understood our context, our current state, and where the biggest opportunities are - Audited our existing marketing activity - Built a strategy for nurturing leads using content marketing (channel 1) - Set up attribution tracking - Landing pages and website conversion improving with measurable uplift - Identified and implemented 3 quick wins - Generate 25 leads from channel 1 BY MONTH 2: DOUBLE DOWN ON SIGNALS AND START THE 2ND CHANNEL - Built a strategy for community and events (channel 2) - Identified and implemented 3 quick wins for this channel - Launched a referral or ambassador programme - Hosted at least one community-building touchpoint - Generate 50 leads from all channels - Reporting is easy and accurate BY MONTH 3: SCALE YOUR CHANNELS - Built automations that help you increase activity in both channels - Grow both channels to national coverage - Planned a quarter of community events - Generate 100 leads from all channels 🔍 SCOPE OF THE ROLE Olly who leads Growth explains the role: (if video doesn't play, open here https://drive.google.com/file/d/1xsdAuROBSeFOACjVMmNmueIYNLRwx38x/view) YOU FULLY OWN: - Your north star metric (qualified leads generated) and reporting - Email campaigns - Paid channels - Content distribution (and opportunities to collaborate on content production with our content marketer) - Community & events - Website optimisation - Consistency with brand and tone of voice consistency YOU DO NOT OWN: - Video content creation (that's our content marketer's domain — you distribute) - Product decisions - Sales execution (though you'll work closely with the sales team on lead quality) 👍 REQUIRED EXPERIENCE - A generalist - you've optimised multiple channels before - Analytically sharp - you set up proper measurement, are comfortable with data, and make data driven decisions - Experimental mindset - you form hypotheses, test them cheaply, and aren't precious when something doesn't work - Entrepreneurial - startup or founder experience is a plus; you need to be comfortable with ambiguity and pace - A ‘real’ person - you’re a great communicator and connect with NHS staff. Community is part of this job - Transparent - you share what's working, flag what isn't, and don't need chasing for updates 👌 NICE TO HAVE EXPERIENCE - Experience marketing to a professional or practitioner audience (e.g. healthcare, legal, finance, education) - Run a referral or ambassador programme before - Hands-on experience with paid marketing - Built marketing automations ✨ HIRING PROCESS 1. 👋 Intro chat - we want to understand how you think [20 mins] 2. 🤿 CV deep-dive - we'll go through your background in detail [45 mins] 3. 💼 A paid in-office work trial - you'll work on a real problem with us [6 hours] 4. ⛩️ Principles interview - to understand your value system [1 hour] 5. 🎉 Offer - celebrate and get you set up for success! Other important bits: Salary: £55,000 - £65,000 Location: Stratford (London) - In office 4 days - 1 WFH 💙 A BIT ABOUT US 💙 We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world. 🏥 Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception. 💪🏼 4 days in the office and 1 day WFH (for most roles). We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues, Thurs and Fri. Homemade breakfast and lunch are on the house every day when you're in the office, ensuring you're fuelled for success! 🌀 We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it. 🤝 We’re highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we’re very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together. 🤜🏽 We’re backed by industry leaders. We’re on the DigitalHealth.London http://DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Combinator (S23). 🚀 AN OPPORTUNITY FOR REAL UPSIDE 💉 Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice. 🎢 Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year. 📚 Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth. 🍽️ Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success! 🥡 Team takeaways every Monday night 🥗 Health and fitness budget of £60 per month - see more here https://www.notion.so/Health-and-fitness-bc845193dccd44cda9cdcd1f8ba6305e?pvs=21 🧘‍♂️ An additional 7 days of paid leave is available if you want to take time to learn how to meditate. 💫 Tooling; You’ll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you’re on our Engineering teams you’ll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air. 🩺 We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave. ✈️ We prioritise time outside of work to bond, once a year we’ll holiday together! Destination chosen by popular vote. In 2025, we spent 8 days in a surf camp in France! 👎 No private medical insurance, because we believe in the NHS and we are here to improve it! 🐥 Parental leave: Post passing probation it is: statutory - 6 weeks 90% pay then, SMP for 33 weeks; if you've been an employee for a year: 12 weeks 100% pay then, SMP for 27 weeks; and if you have been here for 2 years: 18 weeks 100% pay then, SMP for 21 weeks. This will improve over time. We also include up to £9,000 of childcare contribution for primary caregivers to support a five-day return where possible. 👪 Fertility leave. We understand how difficult a fertility journey can be. This is why we give an extra 5 days off per year if you or your partner are going through fertility treatment. 🐖 Pension - We operate a standard 3% employer contribution and employees auto-contribute 5% of their salary. We use Nest as our provider. 🏡 Local living benefit - A one-off benefit to support living closer to the office: £5,000 if you live within a 30-minute walk, or £2,500 within a 30-minute bike. It is optional, available immediately on signing, and not linked to performance or progression. 🚕 If you choose to work late in the office, you can expense dinner after 7pm and an Uber home after 9pm, or earlier if you feel unsafe travelling in the dark. This is optional and about wellbeing, not performance or expectations. ⛵️And of course, an adventure of a lifetime! 🌈 INCLUSIVE & DIVERSE BY DESIGN We care about building a product https://bookable.health/?utm_source=ashby that is loved and a culture that is rich in perspectives, experiences, and backgrounds. Our team represents more than ten different cultures. We come together every lunch time for a home cooked meal, rotated among team members! We want everyone in our team to know that they belong. We are purposeful about this and are proactively building a company that is inclusive of all people; from race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, and national origin - essentially every type of diversity. We don’t just want people who fit in, we want them to fit together. We're active in continually improving the way we make this happen. 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