Founding Growth Product Manager

Job description

**About Us** Atria is an AI-native platform for advertisers, helping brands create, analyze, and launch ads through intelligent workflows and agentic tools. We are trusted by brands such as Perplexity, Suno AI, ClickUp, and Beehiiv, as well as agencies including Power Digital, Inspire Digital, and Disruptive Digital. Atria is backed by Accel, whose portfolio includes companies such as Facebook, Discord, Spotify, Slack, and Lovable. **Role Overview** Self-serve sign-ups are surging, our data network is compounding, and we’re gearing up to bring Atria’s one-click cloning and AI iteration loops to *millions* of creatives. As the first dedicated Growth PM, you’ll architect the product-led growth (PLG) engine that turns first-time users into power-users and paying champions. **Responsibilities** 1. Data-Driven Strategy - Leverage product and behavioral analytics to continuously refine the new-user experience (NUX), onboarding flows, and activation milestones. - Define success metrics for each funnel stage and iterate based on quantitative and qualitative insights. 2. Building Growth Features - Own the end-to-end delivery of product features that drive activation, retention, and organic network effects. 3. User Behavior Analysis - Conduct cohort analyses, segmentation studies, and drop-off investigations to surface friction points and high-leverage growth levers. - Translate qualitative feedback (surveys, session recordings) into actionable product improvements. 4. Cross-Functional Collaboration - Partner with Engineering and Design to scope and ship growth experiments with rigorous tracking. - Align with Marketing on landing page copy, paid acquisition tests, and email nurture campaigns. - Work with Customer Success to identify power-user behaviors and referral opportunities. 5. Roadmap & Prioritization - Rank growth opportunities by potential impact vs. effort. - Balance short-term lift experiments with longer-term platform enhancements **Qualifications** - Have 4+ years in growth, product, or founder-like roles at a PLG SaaS or consumer tech company. - Love zero-to-one problem-solving, move fast with high agency, and “disagree & commit” to unblock the team. - Proven track record of running high-velocity growth experiments and driving measurable lift in SaaS metrics. - Strong analytical skills: proficient with product analytics tools. - Deep understanding of funnel metrics and PLG best practices. - Excellent communication skills, with the ability to craft clear hypotheses, share learnings, and influence stakeholders. - Experience in gaming or high-growth consumer applications is strongly preferred. - Strong understanding of user funnels, gamified product experiences, and data-driven growth. **How we work** - High Agency: See a gap, fill it. - Radical Candor: Clear, kind feedback; zero politics. - User Obsession: Every click should make creatives faster and smarter. - Craft & Detail: We sweat the small stuff—because ad performance lives there. **What We Offer** - Salary: $100k – $150k USD + meaningful equity. - Comprehensive health, dental, vision. - Unlimited PTO with a genuine “take-time-off” culture. - Work with and learn from world-class growth mentors: Gaurav Vohra (Growth Leader, Superhuman and former marketing leader at ClickUp **Diversity & inclusion** Atria’s mission thrives on diverse perspectives. We’re proud to be an equal-opportunity employer and welcome applicants of every background, identity, and life experience. *Kind reminder: No duplicate applications for the same role please. Thanks.*