Founding GTM

Job description

## **About Glacis** We’re on a mission to revolutionize the supply chains of global giants like Tesla and Coca-Cola - through AI agents that think, plan, and act. Backed by legendary Silicon Valley VCs behind Flexport, Databricks, and Perplexity, we’re empowering supply chain teams across the world to automate complex logistics workflows, integrate processes seamlessly with existing systems, and supercharge efficiency. We’re a team of seasoned entrepreneurs, Y Combinator alumni, and ex-Googlers - if you’re ready to change the way a trillion-dollar industry operates, join us on Day 1. ## **The Role** The Growth Marketing Lead is a hands-on individual-contributor role. You’ll work directly with our founders to find and prove the acquisition channels that will scale Glacis - running fast, structured experiments across outbound, content, partnerships, events, and messaging, and finding what works before we commit real resources to it. We sell AI agents for supply chain and procurement automation to operations, procurement, and supply chain leaders at mid-market and enterprise manufacturers in the US and Europe. Our motion is outbound and relationship-driven - there is no self-serve funnel. Growth here means reaching the right people, with the right message, through the right channel, and proving it works before we bet on it. This is a **hands-on, experimental role** - ideal for someone who loves running tests, building lean systems, and using AI to move at the pace of a much larger team. ## **Key Responsibilities** This is a high-ownership role: you’ll own a pipeline metric end-to-end and report your experiments directly to the founders every week. - **Experiment Engine** Maintain a prioritized backlog of growth hypotheses. Design lean, measurable tests across outbound, content, events, partnerships, and referral mechanics. Set the success criteria and baseline before each test runs, then scale what works and kill what doesn’t - within weeks, not quarters. - **Outbound & Pipeline** Build signal-driven lead lists with our GTM agent and Clay, and write and iterate cold email and LinkedIn sequences aimed at supply chain, procurement, and operations leaders. Use outbound as a discovery tool - analyze replies and booked meetings to learn which messages and ICP cuts actually open doors. - **Content & Demand Experiments** Test content-driven acquisition - LinkedIn, short-form reports, thought leadership, and AEO/SEO-oriented pieces. Measure what drives qualified attention and inbound interest, and work with our content writer to scale the formats that show traction. - **Messaging & Positioning** Turn what you hear in outbound replies, sales calls, and customer conversations into sharper messaging. Test new positioning angles and value propositions, and feed what consistently lands back to the founders and sales team. - **AI-Native Execution** Use AI tools daily to work faster and at higher volume - generating and personalizing copy, spinning up lightweight landing pages, and automating enrichment and workflows with tools like Clay and n8n. Build your own assets rather than waiting on engineering or design. - **Measurement & Reporting** Set up clean attribution and tracking for every experiment, and build visualizations in HubSpot and PostHog that make it immediately clear how each experiment is performing. Keep your experiment records transparent and honest - baseline before you optimize, and don’t confuse activity with results. ## **Are You the Right Fit?** You might be who we’re looking for if: - You’re a **natural small-startup person** - you’re most energized at the earliest stages of building, you want to be a founder one day (or already have been one), and you thrive in environments with little structure and high ownership. - You have **2 - 4 years of hands-on B2B growth or marketing experience**, gained at a **US or EU-based SaaS or software startup with fewer than 30 people**. - You’ve **built or tested a growth motion from scratch** - not inherited one - and you have specific results to show for it. - You **work experimentally**: you form a hypothesis, design a clean test, measure it honestly, and make a call without waiting for perfect data. - You’re **genuinely creative** - you have a constant stream of ideas for new channels, angles, and approaches, and you bring fresh impulses to how growth can be accelerated rather than just optimizing what’s already there. - You’re **genuinely AI-native** - tools like Claude, ChatGPT, Clay, and n8n are a core part of how you work and meaningfully multiply what you can get done, not an occasional add-on. - You understand **B2B buying behavior** - how enterprise buyers evaluate software, how outbound-driven sales cycles work, and why B2B growth is fundamentally different from B2C or PLG. - You’re comfortable **working with founders directly** in a fast-moving environment with little structure, and you take ownership of outcomes rather than activity. **It’s a plus (but not a must-have) if:** - You’ve sold into or marketed to **supply chain, procurement, logistics, or manufacturing** buyers. - You’ve worked with **enterprise or mid-market** buyers (vs. SMB-only). - You’re comfortable with **basic CRM administration in HubSpot**. **Note:** Paid acquisition (Google/LinkedIn Ads) is already owned by a dedicated operator focused on optimization and budget - this role is about finding and validating the next channels worth scaling, not managing existing ad spend. ## **Why Join Glacis?** - **High Ownership & Real Impact:** You’ll own a pipeline metric outright and directly shape how Glacis reaches the world’s largest manufacturers. - **Build the Playbook:** You’re early enough to define the growth function from a blank page - what we test, how we test it, and what we scale. - **Work Directly With Founders:** Short feedback loops, direct input into ICP and positioning, and decisions made in days. - **Learn Fast in Enterprise B2B:** Deep exposure to supply chain, procurement, and AI - and how to sell a category-defining product into complex enterprise buying cycles. - **AI-First by Default:** A team that already runs lean with AI agents across every function and expects you to do the same. - **Mission-Driven Culture:** We move fast, care deeply about the problems we’re solving, and expect everyone to bring ownership, candor, and a bias to action.