Founding Marketer

Job description

ABOUT IDEOGRAM Ideogram’s mission is to make world-class design accessible to everyone, multiplying human creativity. We build proprietary generative media models and AI native creative workflows, tackling unsolved challenges in graphic design. Our team includes builders with a track record of technology breakthroughs including early research in Diffusion Models, Google’s Imagen, and Imagen Video. We care about design, taste, and craft as much as research and engineering – shipping experiences that creatives actually love. We’ve raised nearly $100M, led by Andreessen Horowitz and Index Ventures. Headquartered in Toronto with a growing team in NYC, we're scaling fast, aiming to triple over the next year. We're a flat team with a culture of high ownership, collaboration, and mentorship. Try Ideogram at ideogram.ai http://ideogram.ai, and check out the following links to learn more about our work: Ideogram 4.0 https://ideogram.ai/models/4.0/, Enterprise https://ideogram.ai/enterprise/, and Custom Models https://ideogram.ai/features/custom-models/. THE OPPORTUNITY Ideogram is hiring its first Founding Marketer to own new media: an embedded storytelling function that turns launches, product ideas, founder perspective, customer insights, and conversational moments into compelling narratives across the channels our audience already follows. Until now, marketing has lived inside product, design, engineering, and GTM — the team closest to the work have been telling the story themselves. That scrappy approach has taken us far, including a strong Ideogram 4.0 launch https://ideogram.ai/models/4.0/. Now we’re ready for someone whose dedicated role is to sharpen how Ideogram shows up in the world and help more people understand what we’re building. YOUR MISSION - Shape Ideogram’s story across X, LinkedIn, YouTube, and other channels where our audience is already paying attention. - Work directly with our CEO and partner closely with product, design, creative, and GTM teams to turn launches, customer insights, product moments, and founder perspective into compelling narratives. - Create a repeatable system for how Ideogram communicates that favors speed and authenticity over layers of approval, while still protecting the things that matter. - Stay close to the work by writing copy, drafting posts, shaping landing pages, storyboarding videos, and talking to influencers or creators when it makes sense. - Use the support around you well, including designers, creative partners, video editors, contractors, and agencies, while helping define what this function can become as it grows. WHAT WE’RE LOOKING FOR - A storyteller who operates like a builder, with strong writing and communication skills, and the ability to bring a team and audience around a clear narrative. - Someone who has built a brand, helped shape one up close, and/or built a meaningful personal presence of their own. - A strong understanding of new media: direct, fast-moving, audience-aware, and less dependent on traditional gatekeepers. - A hands-on operator who is willing to draft the post, shape the landing page, or test the idea directly. - Experience using AI tools in a creative or marketing workflow — whether image generation tools like Midjourney, Ideogram, or similar products, or tools like Claude Code and Codex to move faster on execution. - Curiosity, taste, and evidence of doing the work. A creative background is helpful, but a conventional resume matters less. OUR CULTURE We’re a team of exceptionally talented, curious builders who love solving tough problems and turning bold ideas into reality. We move fast, collaborate deeply, and operate without unnecessary hierarchy, because we believe the best ideas can come from anyone. Everyone at Ideogram rolls up their sleeves to make our products and our customers successful. We thrive on curiosity, creativity, and shared ownership. We believe that small, dedicated teams working together with trust and purpose can move faster, think bigger, and create amazing things. Ideogram is committed to welcoming everyone — regardless of gender identity, orientation, or expression. Our mission is to create belonging and remove barriers so everyone can create boldly. WHAT WE OFFER 💸Competitive compensation and equity designed to recognize the value and impact of your contributions to Ideogram’s success. 🌴 4 weeks of vacation to recharge and explore. 🩺 Comprehensive health, vision, and dental coverage starting on day one. 💰 RRSP/401(k) with employer match up to 4% to invest in your future from the moment you join. 💻 Top-of-the-line tools and tech to fuel your creativity and productivity. 📍 Toronto HQ perks: Steps from Union Station and the PATH, with daily in-office lunches and dinners. 🔍 Autonomy to explore and experiment — whether you’re testing new ideas, running large-scale experiments, or diving into research, you’ll have access to compute/resources you need when there’s a clear business or creative use case. We encourage curiosity and bold thinking. 🌱 A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.