Founding Marketer

Job description

**About Anagram** [Anagram](https://www.anagramsecurity.com) builds lasting awareness by teaching people to see, think, and act differently in an always-changing security landscape. Instead of boring videos and pointless quizzes, we have puzzles, simulations, and an AI companion that coaches people in real time. We do more than check boxes. We change behavior by making ongoing security second nature. Fortune 500 companies like Disney, Kraft, and Pfizer use us because their employees actually absorb our training. We're a Series A cybersecurity SaaS company with a bold brand, an impressive customer list that includes household names across retail, pharma, entertainment, and tech, and zero marketing infrastructure. We need someone to build it. This is the first marketing hire at Anagram. You'll work directly with the CEO and COO to figure out what moves the needle, then go build it. The foundation is already here - a fresh rebrand, a strong product, an extraordinary set of customer logos, and a CEO with a real point of view and a story worth telling. What's missing is the person to turn all of that into a marketing machine. What you'll bring is the expertise to know what to build, the creativity to build it, and the ability to get it done. ### We're looking for someone who can build a marketing function from scratch and own every part of it - **Turns our product into a story sales can actually use.** You build the messaging foundation - who we're selling to, why they should care, how we're different from our competitors - and translate it into the materials that help our AEs and BDR close deals. - **Builds inbound from zero.** We've been 100% outbound. You figure out what's going to pull buyers to us, build those programs, and drive demo requests up quarter over quarter. - **Creates content that earns trust and captures leads.** You develop the assets (blogs, research, guides, tools, webinars) that make CISOs want to engage with us before they're ready to buy. - **Makes our website work as a conversion tool.** Traffic without a clear path to a demo is just vanity. You make sure every page, landing page, and CTA is earning its keep. - **Gets Anagram surfaced in AI search.** CISOs are increasingly finding vendors through AI. You make sure Anagram shows up in those answers. - **Makes our Founder & CEO the go-to voice in security awareness.** He has a story worth telling. You figure out the right channels and formats - conferences, podcasts, bylines, LinkedIn - and make sure the right people hear it. - **Makes our Founder & CEO the first call when security news breaks.** When a major breach hits the news or a CISO is looking for a take, our Founder & CEO should be the person journalists and analysts call. - **Makes our customer logos do real work.** We have household names across retail, pharma, entertainment, tech, etc. on our customer list. You build the case studies, pull the quotes, get the G2 and Gartner Peer Insights reviews, and turn all of it into social proof that shows up everywhere a buyer might be doing their research. - **Makes HubSpot actually useful.** Right now it's set up. You make it hum - lead scoring, attribution, nurture, pipeline reporting, and clean handoffs to sales. - **Nice to have:** background in cybersecurity or adjacent industries and familiarity with the enterprise security buyer. ### It's probably not the right fit if you prefer - A fully defined marketing plan handed to you. You'll get strong context, a solid brand foundation, and engaged leadership - but the strategy is yours to build. - Depth over breadth. You'll move between product marketing, content, PR, sales enablement, and founder support regularly. - Playing it safe. Our brand is bold and irreverent on purpose. We're trying to stand out in a space that's historically been beige.