Founding Marketing Lead

Job description

We are a B2B technology company entering a new scale-up phase. We design and manufacture pellet-based industrial 3D printers, a specialised segment of advanced manufacturing. Our product is validated, early customers are active, and the market opportunity is clear. Pellet-based printing expands access to thermoplastic materials (including injection-grade compounds) and supports industrial-scale production where efficiency, material choice and sstainability matter. To support our 2026 growth objectives, we are strengthening our go-to-market with a more systematic, data-driven approach. Marketing is becoming a strategic function, and we are hiring a Founding Marketing Lead to build and scale the marketing function from the ground up. Tasks Key Responsibilities Team & Function Development Build the marketing function progressively, starting as an individual contributor Define processes and best practices to support long-term growth Support future hiring and manage external partners or agencies as the company scales Marketing Strategy & Positioning Define the marketing strategy in alignment with overall business objectives Identify and refine ICPs, buyer personas, and value propositions Ensure consistent and coherent messaging across all go-to-market channels Demand Generation & Lead Acquisition Build and manage scalable organic and paid lead generation channels (website, email, paid media, content, events, partnerships) Plan and execute campaigns to generate qualified inbound and outbound demand Monitor and optimise conversion rates across the full funnel (awareness to SQL) Marketing Operations & Analytics Select, implement, and manage marketing tools, CRM, and automation systems Define MQL and SQL criteria in alignment with Sales Track performance through clear KPIs (pipeline, CAC, ROI, conversion rates) Provide structured and regular reporting to leadership Sales Enablement & Alignment Work closely with Sales to ensure alignment on targets and lead quality Develop and maintain sales enablement materials (presentations, case studies, messaging) Establish feedback loops to continuously improve funnel performance Requirements Required Qualifications 5+ years of experience in B2B marketing, ideally within startups or scale-ups English Mandatory, French or other languages are a plus Proven experience in demand generation, lead acquisition, and funnel management Strong analytical skills and experience with CRM and marketing automation tools Experience working closely with Sales in a revenue-driven environment Preferred Qualifications Experience building a marketing function at an early stage Background in technology or complex B2B sales cycles Experience working across multiple markets or regions Benefits What We Offer A founding, high-impact role within a growing B2B company Direct interaction with executive leadership and strategic decision-making Opportunity to design and scale the marketing organisation Competitive compensation package