Fractional CMO / Head of Marketing (Co-Founder Option)

Job description

### About the Role Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders. ### What You'll Do - Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model. - Build thought leadership and market credibility around fractional executive work. - Acquire and onboard companies through targeted outreach and conversion strategies. - Recruit and onboard senior leaders interested in fractional engagements. - Drive growth through community building, word-of-mouth, and trust-based marketing. - Oversee marketing channels, content strategy, and community activities for both sides of the marketplace. ### What We're Looking For - At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories. - A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses. - Experience developing positioning, brand strategy, and thought leadership for emerging markets. - Experience building communities and using word-of-mouth and trust-based marketing to drive growth. - Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment. - Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus. ### Compensation & Benefits Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available. ### Location Hybrid, Austria.