Freelance Campaign Manager, Influencer Marketing, CPG

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Freelance Campaign Manager, Influencer Marketing, CPG based in United Kingdom.** In this role, you will lead large-scale influencer marketing campaigns for a major global consumer brand across multiple European markets. You will manage the full campaign lifecycle, from creator discovery and casting to negotiations, content delivery, and performance reporting. Combining creative expertise with commercial awareness, you will ensure campaigns meet brand objectives, budgets, and performance targets. You will work closely with creators, client stakeholders, and cross-functional teams to deliver multiple campaigns and product launches simultaneously. Leveraging advanced marketing technology and AI-powered tools, you will optimize workflows, improve creator selection, and maximize campaign results. This is an opportunity to take ownership of high-impact projects in a fast-paced, collaborative, and technology-driven environment. ### Accountabilities As a Freelance Campaign Manager, you will oversee influencer marketing campaigns from initial briefing through execution and reporting, ensuring successful delivery across your assigned European market. - Manage multiple creator campaigns simultaneously, overseeing the entire process from initial brief and creator discovery to launch, delivery, and performance reporting. - Develop detailed project timelines and coordinate budgets, content approvals, campaign milestones, and deliverables. - Identify and shortlist creators based on brand positioning, product relevance, target audiences, and expected campaign performance. - Manage creator outreach, negotiations, pricing, contracts, briefing, and content delivery. - Build creator pricing strategies based on cost-per-view (CPV) targets and expected performance. - Negotiate creator fees, manage campaign budgets, and balance creative quality with commercial objectives. - Maintain regular communication with creators and their representatives, ensuring expectations, deadlines, and campaign requirements are clearly understood. - Lead creator briefing calls and ensure content aligns with campaign objectives, brand guidelines, contractual requirements, and applicable advertising disclosure regulations. - Review creator content, coordinate revisions, manage asset submissions, and secure necessary approvals before publication. - Act as a day-to-day contact for local market stakeholders, supporting client communications, campaign calls, progress updates, and feedback management. - Coordinate with internal Creator Partnerships, Paid Media, Strategy, and Client Solutions teams to ensure smooth campaign execution. - Monitor key performance indicators, including CPV, reach, engagement, and other relevant campaign metrics. - Maintain accurate campaign trackers, budgets, timelines, and performance records. - Analyze campaign results and provide data-driven recommendations to improve creator selection and future campaign performance. - Identify potential delivery issues, budget risks, and performance concerns early, escalating blockers promptly and proposing practical solutions. - Use influencer marketing platforms, internal technology, and AI-powered tools to streamline creator discovery, research, analysis, and reporting. - Maintain consistent communication with clients and internal teams, ensuring campaign information remains accurate and up to date. ### **Requirements:** You are an experienced influencer marketing professional who understands the creator economy and can combine creative judgment, commercial expertise, and strong project management skills to deliver successful campaigns at scale. - 3–5 years of experience in influencer marketing, creator partnerships, or a closely related field. - Fluency in English and at least one additional European language, such as German, Spanish, or French. This is an essential requirement. - Confidence communicating professionally with creators, creator managers, and clients in both languages. - Experience managing high-volume influencer campaigns, ideally for consumer brands. - Strong knowledge of the creator landscape in at least one European market. - Proven experience managing campaign budgets, negotiating creator fees, and handling contracts. - Solid understanding of cost-per-view (CPV), reach, engagement, and other creator performance metrics. - Strong Excel skills and the ability to analyze campaign data and translate insights into actionable recommendations. - Experience working directly with clients, preferably large consumer brands and international stakeholders. - Familiarity with AI-powered tools such as Claude and the ability to integrate them into everyday workflows. - Strong project management and organizational skills, with the ability to manage multiple campaigns and competing priorities without losing attention to detail. - Excellent communication, negotiation, and problem-solving abilities. - Proactive mindset, strong ownership, and the ability to identify and resolve challenges independently. - Based in Europe or the United Kingdom, with availability to work across European business hours. **Nice-to-Have Qualifications:** - Previous experience working with CPG, FMCG, or other major consumer brands. - Experience managing high-volume or always-on influencer marketing programs. - Knowledge of multiple European creator markets. - Familiarity with influencer marketing platforms and campaign management technology. - Experience coordinating complex, high-value campaigns involving multiple internal teams. ### **Benefits:** - **Fully remote opportunity:** Work remotely from the United Kingdom or other eligible European locations, including Germany, Portugal, and Spain. - **Freelance engagement:** Flexible independent contractor arrangement for up to 12 months. - **Full-time opportunity:** Dedicated involvement in large-scale international influencer marketing campaigns. - **Global brand exposure:** Work on campaigns for a leading consumer brand across multiple European markets. - **Advanced technology:** Access to dedicated influencer marketing platforms and AI-powered tools supporting creator discovery, campaign management, payments, and analytics. - **Professional development:** Gain experience managing complex, high-volume campaigns and working with international stakeholders. - **Cross-functional collaboration:** Work alongside specialists in Creator Partnerships, Paid Media, Strategy, and Client Solutions. - **Creative and commercial ownership:** Influence creator selection, campaign strategy, negotiations, and performance optimization. - **Supportive work environment:** Join a collaborative, fast-moving team that values accountability, communication, and continuous improvement.