Freelance - Regional Marketing Manager Germany (w/m/d)

Job description

This is a freelance position (contractor) with a high degree of autonomy and ownership. Le Wagon is a global leader in immersive tech training . Our mission is to train people from all backgrounds in coding, data, and AI skills, give them the best learning experience of their lives, and help them accelerate their careers. We also help companies become more data-driven by leveraging their data and unlocking their employees' potential through corporate training. Founded in Paris in 2013, Le Wagon is now operating across +20 countries. Most importantly, Le Wagon is a community of 30k+ graduates from all walks of life, including career changers, digital nomads, and many entrepreneurs - who've created 200+ tech startups and raised $1B+ and counting! Your Mission As the Regional Marketing Manager for Germany , you will be the driving force behind Le Wagon's growth across the German market. Based in Berlin, you'll own the development and execution of localized marketing strategies that resonate with German learners and tap into the unique characteristics of the German education and training ecosystem. Strategic Local Acquisition Development (30%) Identify and activate Germany-specific acquisition channels , with a focus on: Kursnet : Optimize our training visibility for job seekers through Germany's leading course database Public funding programs : Develop strategies to leverage QCG (Qualifizierungschancengesetz) and BGS (Bildungsgutschein) to make our programs accessible to funded learners Pioneer strategic partnerships within Germany's tech ecosystem (startup hubs, accelerators, corporate training buyers) Continuously research and test emerging channels specific to the German market Event Strategy & Execution (30%) Plan and execute a robust calendar of both in-person (Berlin) and online events Create compelling ToFu events with local tech companies and thought leaders Coordinate with Country Manager following the 6-week planning model to ensure maximum promotional impact Leverage Germany's strong Meetup and tech community culture to build Le Wagon's presence Community & Partnership Building (20%) Cultivate strategic relationships with Germany's tech ecosystem: startup hubs, accelerators, tech communities, and corporate training buyers Engage proactively with local and regional partners, collaborating with our Head of Comms for global partnerships Content & Campaign Localization (15%) Adapt global marketing content for the German market with cultural and linguistic precision Create locally relevant blog and Social Media content, and collaborate on email nurture sequences in German with our central CRM team Ensure all content speaks to German learners' motivations, concerns, and expectations Performance & Collaboration (5%) Track regional KPIs across all funnel stages Provide regular reporting and insights to optimize regional performance Share best practices with other Regional Marketing Managers across Europe This is the role for you if: Essential: You are an independent freelancer or consultant Have proven experience in marketing, growth, or partnerships Know the German market, especially in EdTech, education, or training Understand public funding systems (Bildungsgutschein, QCG, etc.) Work in a structured, autonomous, and results-driven way Are comfortable managing your own time and priorities You speak fluent German and English You'll thrive if you: Are a natural networker who thrives on building relationships within local communities Have experience navigating Germany's employment and training ecosystem (Arbeitsagentur, Jobcenter, Weiterbildung providers) Bring creative thinking combined with pragmatic execution Are comfortable working autonomously while collaborating within a global team structure Have event management experience, particularly within Germany's tech or education communities Stay curious about industry trends in tech, EdTech, and workforce development What's in it for you? Be the architect of Le Wagon's growth strategy in one of Europe's most dynamic tech markets Join a truly international team and collaborate with marketing peers across various EU countries Flexible workload (to be aligned based on scope, e.g. X days per week Remote-first, with regular presence in Berlin for events and key activities Long-term collaboration potential Application Process Online application Screening call with Anna, HR Manager Deep Dive Interview with Jérôme, Chief Revenue Officer Interview: Case study & debrief with Jérôme, Chief Revenue Officer and one of your future teammates Meet the team